Influencer Tisha Alyn talks to Fox Enterprise about her new ladies’s golf model.
Golf influencer Tisha Alyn has gone all in on her profession as a media character in a sport that’s simply as aggressive on the course as it’s off of it.
Alyn’s model is named ALYN, pronounced “all in” and primarily based on her final title. She informed Fox Enterprise in a latest interview she is aiming to “create a brand new period of ladies’s golf.“
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Tisha Alyn based ALYN. (Supplied to Fox Enterprise / FOXBusiness)
“I used to be really sponsored by an enormous model — Cobra Puma — for seven to eight years of my profession. And once I walked away on the finish of 2023 and I had all these different pitches at me, different sponsors that needed to take me on, and I actually thought deeply to myself, ‘What if I simply did one thing? What if I created one thing? Make the most of my following for the great and truly remedy issues for the ladies’s golf world.’ I personally by no means felt like, particularly in attire that I’ve ever been represented, and so that basically led me to create ALYN — we’re fairly actually all in on ladies’s golf.
“We permit not solely this model to unravel issues for ladies, but in addition only a model for ladies to be seen the place they’re often an afterthought on the subject of golf. It’s form of like these manufacturers are like, ‘Oh, ladies’s sports activities is on the rise. We received to do one thing for ladies,’ and I’m like, ‘No I’m right here to wager on ladies and go all in on ladies first.’”
Alyn defined one of many first points her model tackled was ladies’s golf attire.
She rapidly targeted her consideration on the costume code within the ladies’s sport in addition to a easy factor, like a spot for a feminine golfer to carry their tees.
Tisha Alyn has million of followers on social media. (Supplied to Fox Enterprise / FOXBusiness)
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“I’m very obsessed with ladies’s golf as you possibly can inform, and on the subject of ladies’s golf attire, for our first launch, which was the Terra assortment, we actually needed to showcase items that may remedy the size situation,” she mentioned. “There’s a costume code in golf, and that’s no query about it, and I needed to create items that you would be able to see each on and off the course, and for these which might be dressed code dominated, I wish to be sure we create items that you would be able to both lengthen or shorten. I really feel like that’s such a easy idea, however it hasn’t been dropped at golf, and so whether or not you might be 4-foot-10 or you might be 5-foot-10, now we have an possibility so that you can put on a costume the place you possibly can lengthen or shorten it to your liking.
“Merely, holding tees, ladies would not have locations to carry their tees as a result of the clothes is much more fitted. We all the time put tees in our hair. It’s not sanitary, most likely not good for our scalp, to be trustworthy, so we created tee holders for each single hat. There’s a number of little issues that we are able to repair. Moreover, a number of garments that you simply see are form of copy and paste. They’re blanks from totally different locations you place totally different patterns.
“No, all of my items are reduce, and so I wish to make it very, very tailor-made to a ladies’s physique. We’re accomplished with field shapes. We try to make it trim. Allow us to really flatter these ladies and make them really feel very, you recognize, elegant, however to additionally really feel attractive on the golf course, like there may be nothing flawed with that on the identical time. So plenty of issues to be solved. We’re simply getting began. I do not wish to give all of it away as a result of I do not need these different manufacturers to leap on the bandwagon, however you recognize, now we have fairly an extended checklist.”
Tisha Alyn was a collegiate golf star. (Supplied to Fox Enterprise / FOXBusiness)
Alyn, although she mentioned she was a “dreamer,” expressed optimism that her golf model will hit golf retail retailers, similar to Golf Galaxy, and make its debut in nation golf equipment.
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“I strongly consider that in a 12 months from now there might be banners of ALYN and our fashions, totally different sizes, totally different ethnicities, and it is only a complete lovely melting pot, in your hottest golf shops. I really consider it.”
Fox Enterprise’ Connor McGahan contributed to this report.
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