Uber has introduced the upcoming launch of its new “Girls Drivers” product in Saudi Arabia, permitting girls riders to be matched completely with girls drivers through the app.
The brand new characteristic, which is able to roll out progressively within the coming weeks, marks a significant step ahead in enhancing mobility and financial inclusion for Saudi girls.
The launch coincides with the seven-year anniversary of the Kingdom’s historic resolution to raise the driving ban on girls, and is positioned as a part of Uber’s broader mission to empower girls by way of innovation, native partnerships, and financial alternative.
Uber Girls Drivers in Saudi Arabia
The product can also be designed for ease of use to make sure girls really feel snug and empowered. It is going to be out there progressively for riders within the coming weeks. Right here’s how the product works:
- On-demand: The Girls Drivers product permits girls riders to be matched with Girls Drivers. The product capabilities similar to UberX and is selectable from the product mini-list with comparable costs to Uber X
- Reserve: For ladies riders searching for added construction and planning, they will reserve a experience with a girls driver as much as half-hour prematurely by way of the Uber Reserve characteristic
Youssef Abouseif, KSA GM at Uber, stated: “Girls throughout Saudi Arabia have proven how mobility can open the door to new prospects. At Uber, we see that future as electrical, shared, and autonomous – but in addition inclusive.
“The launch of the ‘Girls Drivers’ product displays our dedication to empowering girls and supporting their mobility and financial independence.
“We’re persevering with to assist girls who select to drive through the Uber app – giving them extra selection, extra alternative, and a stronger sense of group.
“We’re additionally thrilled to witness this dynamic change unfold in Saudi Arabia, and we firmly consider initiatives like these play a pivotal function in Saudi Imaginative and prescient 2030.”
Uber is partnering with Alnahda Society, a number one non-profit organisation established in 1962 with a mission to empower girls each economically and socially.
The collaboration goals to assist girls in mobility by way of capacity-building initiatives, together with monetary literacy applications, by equipping girls with important abilities.
The initiative paves the best way for financial independence and opens up alternatives corresponding to driving through the Uber app.
This effort builds on Uber’s earlier collaboration with Alnahda by way of the Masaruky initiative, which supported hundreds of girls in becoming a member of the workforce by serving to them study to drive and acquire a driver’s licence.
Moreover, Uber will host its first GigSister program in Saudi Arabia, making a devoted house for girls drivers to attach, share experiences, and foster a supportive area people.
These initiatives spotlight how Uber goes past mobility to actively put money into the event and success of girls throughout the Kingdom.
Through the years, Uber has launched a collection of applications in Saudi Arabia, from the Wusool initiative, which supported greater than 20m subsidised rides for girls, to Girls Rider Desire, which permits girls drivers to decide on in the event that they wish to completely pick-up girls riders.
Every of those initiatives has been rigorously curated to advance girls’s participation within the workforce and align with the Kingdom’s broader socio-economic objectives.
