Dubai Responsibility Free (DDF) broke its all-time gross sales document within the month of July by practically six per cent after posting gross sales of AED638.8 million (US$174 million).
Its year-to-date gross sales of AED4.734 billion (US$1.29 billion) are up 5.86 per cent on the identical interval final yr. The rise is notable on condition that passenger progress for a similar interval was lower than 3 per cent.
Dubai Airports stated final month that passenger site visitors at DXB, the world’s busiest worldwide aviation hub, served 46 million folks throughout 222,000 flights by way of to the top of June, a rise of two.3 per cent, regardless of the disruptions within the area.
Dubai Responsibility Free on a excessive
The earlier document for July was AED602.8 million (US$164.1 million) set in 2023. DDF’s gross sales are 9.7 per cent greater than July 2024 gross sales of AED582.26 million (US$158.6 million).
This locations July 2025 in ninth place amongst the High 10 months in Dubai Responsibility Free’s historical past. The corporate has achieved gross sales information in 5 out of seven months to date this yr.
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Ramesh Cidambi, Managing Director of Dubai Responsibility Free, commented: “We’re delighted to report one other robust gross sales month in what’s already proving to be an distinctive yr.
“This excellent efficiency displays the resilience of our retail operation and the continued demand for world-class buying experiences. Attaining practically 10 per cent gross sales progress in a month once we estimate passenger site visitors remained comparatively flat, is a testomony to our crew and product providing.”
Candy success
Confectionery gross sales grew an unbelievable 57 per cent from July final yr, and it made it to the High 5 classes of DDF. Gross sales of watches elevated 18.4 per cent and Valuable Jewelry grew 16.8 per cent, however they nonetheless couldn’t make it to the High 5 classes, which was occupied by Perfumes, Liquor, Gold, Tobacco and Confectionery.
Fragrance gross sales rose by 10.3 per cent over the identical month final yr, Liquor gross sales rose by 1.7 per cent, whereas Tobacco noticed a 2.2 per cent enhance. Gold gross sales rose by 15.5 per cent.
DDF stated July’s gross sales surge was fuelled partially by a rising urge for food for iconic luxurious manufacturers.
The corporate’s CA and CB Trend Boutiques, residence to among the world’s most sought-after luxurious labels, grew 11.36 per cent. Flagship manufacturers reminiscent of Chanel, Louis Vuitton and Cartier had been standout performers, reflecting sustained demand for high-end vogue and equipment at DXB.
Cidambi added: “Given the latest media reviews outlining the difficulties dealing with world luxurious manufacturers, we’re completely happy to buck that pattern in our luxurious Boutiques, the place we’re seeing continued demand for choose manufacturers.”
Lure of Rolex
DDF’s pre-loved luxurious boutique, REKLAIM, launched in December 2024, continued to develop. Situated in Concourses A, together with within the Emirates First Class Lounge, Concourse B and D, REKLAIM provides a curated number of authenticated pre-owned watches and purses from top-tier luxurious manufacturers.
In simply over seven months, REKLAIM has generated greater than AED14.3 million (US$3.9 million) in gross sales of which AED1.6 million (US$440,000) was generated in July alone. Rolex was the stand-out performer, with a complete of 176 offered for the reason that launch of REKLAIM, with 16 offered in July alone.
