If we requested you what number of streaming companies is simply too many streamers, you’d most likely at greatest say a quantity you possibly can rely on each arms. And but Amazon Prime Video through its subscriptions has “greater than a 100” completely different streamers you’ve most likely by no means heard of which you could get without having 100 completely different logins and passwords.
On Thursday, Amazon and NBCUniversal introduced that Peacock Premium would now be obtainable as a subscription add-on through Prime Video. It means as an alternative of subscribing on to Peacock, you will get all of Peacock’s content material by including it to your Prime membership (it’s priced at $16.99 monthly and $169.99 per 12 months and is ad-free). That in itself isn’t notable, however with Peacock becoming a member of the fray, it leaves Netflix, Disney+, and Hulu the one main streamers which you could’t get on Amazon.
HBO Max returned to Amazon not way back after being away, and Apple TV+ becoming a member of the service was a giant coup contemplating the 2 tech giants are huge opponents and that Apple fancies itself as its personal one-stop store for individuals to stream no matter they need. Among the different subscriptions you possibly can add embrace Paramount+, FOX One, MGM+, Crunchyroll, STARZ, BET+, AMC+, and BritBox, to call just some.
Whereas these are all streamers which have their very own apps you possibly can subscribe to instantly, Amazon additionally has lots that don’t have their very own terrestrial apps you possibly can obtain and are solely obtainable by way of locations like Amazon or different channels. One we beforehand reported on was Marvel Venture, which is the faith-based firm behind “Home of David,” and in the present day they introduced it launches on October 5, simply so as to add to the a whole bunch of companies.
As a result of Amazon additionally affords many of those streamers as a part of bundles, it makes it that a lot much less doubtless that you just cancel Amazon Prime solely. It additionally helps Amazon as a model, as a result of though Peacock could formally be the house to “Poker Face” and “The Traitors,” if you happen to’re accessing these reveals and HBO’s and Paramount’s all by way of one platform on Amazon, the typical consumer begins to not even have the ability to inform the distinction.
Such is the utopian imaginative and prescient of streaming that many executives have lengthy touted, that there shall be one tremendous streamer to rule all of them and also you received’t must do guess work to determine which service has the present you truly need to watch (some individuals used to name this cable). Amazon is inching nearer to being that chief, however they’d must nonetheless make up a variety of floor if it was going to persuade Netflix and Disney that they want it. Netflix is dominant sufficient by itself that different studios — together with NBCUniversal — proceed to license their content material to Netflix, and that Netflix doesn’t have to depend on another bundles to maintain individuals from canceling. Disney in the meantime has taken nice pains (and billions of {dollars}) to merge the performance of Disney+, Hulu, and the newly launched ESPN streamer into one place.
However Amazon should be doing one thing proper if even Peacock sees the worth of hitching its wagon to the massive man.
