Tim Robinson and Zach Kanin’s “The Chair Firm” is a comedic reward that retains on giving. It offers the minds behind “I Suppose You Ought to Go away” and “Friendship” a canvas to inform a long-form narrative story with their distinct model of cringe-inducing comedy. It offers Robinson top-of-the-line roles of his profession as a suburban mall planner who turns his quiet household life the wrong way up to analyze a felony conspiracy stemming from an embarrassing second he suffers at work. However maybe most significantly, it delivers a smorgasbord of Robinson, Kanin, and director Andrew DeYoung’s most underrated comedic trick: faux firm names.
Over the course of three seasons, “I Suppose You Ought to Go away” has launched us to a company world that features names like Corncob TV, Dan Flashes, Darmine Units, Stanzo Model Fedoras, TK Jewelers, L&L Limos, Avani Fits, Membership Aqua (and its sister nightlife venue Membership Haunted Home), and Mason’s Touring Company Competitions. Generally, these firms are the point of interest of a sketch, and different occasions, they’re simply talked about in passing. But they all the time add narrative texture that helps clarify why this fictional world all the time manages to confuse and infuriate Robinson’s characters in equal measure.
The brilliance isn’t restricted to the world of “I Suppose You Ought to Go away.” DeYoung’s “Friendship” noticed Robinson’s character obsess over the fictional clothes model Ocean View Eating and the intensive menu choices at a neighborhood eatery referred to as Rick’s Bar. And because the title suggests, “The Chair Firm” is crammed with firms just like the customer support conglomerate Nationwide Enterprise Options, the architectural agency Fisher Robay, and naturally, Tecca Chairs, which serves because the present’s major antagonist.
The present’s conspiracy thriller angle, wherein Ron’s failures to talk with a human being in Tecca’s customer support division lead him down an all-consuming rabbit gap of extra sinister characters, isolates one of many distinct options of Robinson’s comedy: the everyman making an attempt to suit right into a world of faceless firms that appear decided to make issues troublesome for him. Whether or not he’s making an attempt to determine why he’s not allowed to say “cumshot” on an grownup tour the place profanity is allegedly permitted or lamenting that his first date in 10 years was ruined by the truth that his jewellery, limousine, and swimsuit suppliers had been all out to rip-off him, Robinson’s characters are sometimes outlined by their interactions with companies.
Robinson and Kanin’s faux firms can typically be divided into two classes: the comically giant and faceless, and the ridiculously small and lowbrow. For each Nationwide Enterprise Options and Darmine Units that seem impenetrable of their genericness, there’s a small-time native institution discovering a solution to promote a mediocre product to Robinson. Probably the greatest jokes within the duo’s whole filmography comes within the “Studio Viewers” sketch in Season 3, Episode 2 of “I Suppose You Ought to Go away” when a TV producer asks if anybody within the crowd was ripped off by TK Jewelers and L&L Limos, Robinson quietly provides “and Avani Fits.”
The fits are by no means talked about once more, at the same time as Robinson tells elaborate tales about TK Jewelers promoting him an exploding watch and L&L Limos utilizing a black piece of plywood to divide the automotive in half and promote the again of his limo to a man with a Tremendous Bowl ring. However one have a look at the character’s unflattering swimsuit tells you every thing it is advisable to know: This man acquired ripped off by shopping for a horrible swimsuit at a reduction retailer with a faux Italian title that was an try to sound like “Armani” to somebody who couldn’t inform the distinction.
Robinson’s alter egos alternate between pledging timeless loyalty to those firms and directing hyperbolic rage in the direction of them, but it surely’s all underscored by the identical bleak actuality: These unhappy sack characters have so little company over their very own lives that they’re fully outlined by their consumption. The excessive factors of their years consist of shopping for extra OVD khakis that match them excellent or a bulk order of good Stanzo fedoras, whereas their most tragic lows come after they get scammed, disciplined, or simply typically ripped off by the big companies they’ve little selection however to patronize.
When mixed Robinson’s primal screams and the writing workforce’s knack for crafting barely askew sentences that flip into dialogue earworms, the faux firm names a potent mix of comedy that feels prefer it was all the time destined to outline comedy within the 2020s. We’ve all interacted with a Tecca customer support line or been dissatisfied in a TK Jewelers watch sooner or later or one other, and Robinson and Kanin’s comedy convincingly makes the case that our greatest guess is to chortle on the absurdity of being alive at this time. Company-speak seems to be getting stupider by the day, so right here’s hoping they’ll preserve writing new tasks quick sufficient to remain forward of the insanity.
“The Chair Firm” airs Sundays at 10 p.m. ET on HBO.
