Discussing New Modalities Of Content material Consumption That Drive Learner Engagement
Dana Nehme is the Senior Studying Expertise Designer at Kashida, who has expertise in analyzing instructional wants and crafting efficient curricula. She has a strong background in Tutorial Design ideas that allow her to create participating studying experiences tailor-made to numerous audiences. As we speak, she speaks with us about designing customized L&D that empowers organizations to upskill and reskill their groups by means of human-centered, participating, and impact-driven content material.
What is likely one of the most important challenges that organizations face at present relating to upskilling and reskilling on the planet of Gen Z?
One of many largest challenges organizations face at present is aligning studying velocity with the fast-evolving expectations and a spotlight spans of Gen Z learners. It isn’t nearly maintaining with technological updates; it is about designing experiences that match their digital habits and emotional drivers. Analysis exhibits Gen Z learners anticipate digital experiences that mirror the fluidity of social media: quick, visible, and participatory. Gen Z expects studying to be on-demand, personalised, and significant, not a one-size-fits-all answer.
They search objective, interactivity, and neighborhood, and organizations that fail to faucet into these motivators danger disengagement. We see this play out typically: many younger professionals bypass lengthy, static programs and as a substitute head to YouTube or TikTok for fast, visible, and peer-driven studying. It is a clear sign that learners need studying experiences that match the tempo and rhythm of their lives. So, the problem is not solely “fast tech updates”; it is about preserving studying human, related, and steady in a world the place info strikes sooner than structured coaching cycles. Ahead-thinking organizations are responding by providing studying in shorter cycles, typically even by means of gamified microbursts or interactive challenges, to maintain tempo with this want for immediacy.
Kashida’s method focuses on new and revolutionary modalities of content material consumption. What’s the position of microlearning, gamification, and mobile-first experiences in sustaining learner engagement?
At Kashida, we all the time begin with folks, not platforms. Our human-centered method means we design studying experiences across the learner’s actual wants—not round tendencies. Earlier than selecting a format like microlearning, gamification, or mobile-first design, we first perceive how the learner thinks, feels, and engages with content material. As soon as we do, we use what really drives outcomes. We have shared extra about this in our weblog on designing participating eLearning packages, however here is a fast take a look at just a few of the strategies we depend on and why they work.
Microlearning delivers data in brief, targeted bursts that match naturally into busy lives. Gamification provides the emotional layer; it transforms studying from a passive course of right into a challenge-based journey. We use badges, progress indicators, leaderboards, and story-driven missions to make learners really feel a way of progress and accomplishment.
And with mobile-first experiences, we meet learners precisely the place they’re: on their telephones, consistently related, and looking for instantaneous, significant engagement. Our designs are responsive, accessible, intuitive, and bite-sized, serving to studying move naturally into day by day life. These approaches make engagement sustainable relatively than situational.
Are you able to share some real-world insights from Kashida’s inside packages, together with the internship and onboarding experiences?
Our inside packages mirror our studying philosophy in motion.
Within the internship program, we bridge principle and observe early on. Interns typically inform us they love the hands-on nature of their studying, shifting from conceptual understanding to real-world software. Every day brings micro-tasks that construct towards an even bigger aim, and so they recognize the fixed problem and suggestions loop.
For the onboarding expertise, we have gamified the journey to make it each welcoming and rewarding. New hires progress by means of modules that steadily enhance their “Kashider degree”—you begin as 0% Kashider and finish this system at 100%. They discover the Worker Handbook by means of a scavenger hunt exercise, turning what’s typically static content material right into a discovery expertise.
We additionally encourage new group members to e-book quick conferences with colleagues to debate every module, turning studying right into a social expertise. This construction not solely fosters engagement but additionally strengthens group connection and tradition from day one.
Is there a latest improvement venture, product launch, or one other initiative our readers ought to learn about?
We’re at the moment creating a gamified studying expertise for the Salem Bin Mahfouz Basis targeted on Future Abilities for youth, and it is considered one of our most enjoyable tasks but. The expertise goes past a course: it is a full platform with packages that mix edutainment and challenge-based studying.
Learners progress by means of mini-games, missions, and leaderboards, monitoring their progress towards friends. What makes it stand out is the way it invitations learners to use data in actual life by importing quick movies, comedian strips, or visible collages to share their findings and reflections, echoing Gen Z’s pure social media behaviors.
The story world is constructed round social media itself, making it acquainted, playful, and deeply related to how younger folks devour and specific info at present.
What youth-focused packages has Kashida labored on to assist youthful learners construct monetary literacy, cybersecurity, anti-corruption, and future expertise?
Kashida has developed a number of youth-focused packages that mix studying with interactivity and storytelling.
For example, we collaborated with UNDP and the Nationwide Institute for Governance and Sustainable Improvement (NIGSD) and created a gamified interactive recreation for teenagers in Egypt that teaches integrity and anti-corruption by means of scenario-based storytelling. Learners select avatars and navigate real-life-inspired dilemmas, making selections that form their journey and consciousness of corruption ideas and mechanisms to mitigate dangers and discover options.
In monetary literacy, we supported Riyali Basis to shift their Ajyal program from face-to-face supply to a completely on-line, inquiry-based design that stored learners, aged between 12 and 16, hooked throughout gadgets. The expertise supplied quick interactive modules, peer video reflections, and mobile-friendly supply.
As for our Protected House venture that goals at defending youngsters by selling a tradition of cyber security and safety in Qatar and the Arab world, we helped younger folks, caregivers, and educators interact with over 450 microlearning property by means of story-driven and visible codecs. The expertise mirrored how they already devour content material: fast, visible, and story-driven.
Throughout all these packages, the thread is similar: studying that feels alive, related, and self-driven; not tutorial, however inspirational.
Wrapping Up
Due to Dana Nehme for sharing her expertise and insights with us. You may as well try Kashida’s web site to study extra about their award-winning options which might be trusted by firms across the globe.
Final however actually not least, we would prefer to congratulate Kashida for incomes a spot on our Prime Content material Suppliers to Improve Your Worker Engagement Methods record.
