Whereas touchdown on Oprah Winfrey’s “Favourite Issues” listing is an honor for any model, making it two instances is twice as good.
And Maison Wheat did simply that this yr, scoring shoutouts for each its Memphis Lengthy Sleeve V-Neck Tee and Los Angeles Jogger — the latter of which Oprah mentioned she “100% dwell[s] in” and wore “each day mountaineering in Telluride final summer time.”
“We’re actually so excited and so honored to haven’t only one however two gadgets on the listing … as a youthful rising model, we’re actually grateful to be part of it,” Molly Shaheen — who co-founded the model together with her husband, “Fairly Little Liars” star Huw Collins — tells Web page Six Type.

Whereas it’s the duo’s first time showing on the official listing, Oprah initially found Collins and Shaheen by way of Maison Wheat’s sister label, The Store by Wheat, which creates luxurious gadgets stocked in five-star accommodations just like the 4 Seasons and the Ritz-Carlton.
“Oprah had been staying in some accommodations the place the model is offered … and he or she had needed a few of our fragrances,” Shaheen tells us, saying she and her husband have been so “honored,” they even made her a particular customized candle.
“She wrote us a very nice handwritten notice, which was very candy,” says Collins, recalling in addition they despatched their fragrances to Beyoncé the identical week.
The 2 icons aren’t the one ones loopy in love with the model, although; Gayle King wears her beloved Memphis Tee on repeat, whereas everybody from Katy Perry to Dame Judi Dench has sported different kinds from the label.


“I believe it exemplifies what makes the model so common and translatable throughout so many various kinds of individuals,” says Collins, including that Dench calling the shop a “triumph” continues to be one among his all-time favourite moments.
He’s not the one “Fairly Little Liars” alum scoring rave critiques from fellow celebs as of late, nonetheless, as Shay Mitchell’s Béis model additionally appeared on Oprah’s listing this yr.


“I believe it’s the primary yr that two ‘PLL’ individuals’s gadgets have been on the listing, which is form of cool,” he says. “I used to be gonna attain out to Shay and simply congratulate her and let her know that perhaps one thing [can be] within the works sooner or later, who is aware of?”
In spite of everything, each stars are constructing empires primarily based on luxurious journey — and taking off in a serious approach.
“We’re within the accommodations the place so many celebrities keep,” Shaheen provides. “When individuals can have something and so they select your product, it’s so gratifying and thrilling as a result of you recognize these individuals have seen all of it.”
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This text was written by Hannah Southwick, Commerce Affiliate Editor for Web page Six. Hannah spies offers on really inexpensive celebrity-worn kinds, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that maintain stars purple carpet-ready. She consults stylists and trade execs — together with celebs themselves — for firsthand product suggestions, pattern predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA In the present day and Parade.
