Apple TV+ is rebranding itself, with the streaming service now being merely known as Apple TV.
The brand new title, which was buried in a Monday launch for the streaming debut of the Apple Unique movie “F1,” states: “Apple TV+ is now merely Apple TV, with a vibrant new identification. Forward of its world streaming debut on Apple TV, the movie continues to be obtainable for buy on taking part digital platforms, together with the Apple TV app, Amazon Prime Video, Fandango at Residence and extra.”
It goes on to notice that Apple TV is on the market in over 100 nations and areas and over 1 billion screens, together with iPhone, iPad, Apple TV, Apple Imaginative and prescient Professional, Mac, fashionable sensible TVs from Samsung, LG, Sony, VIZIO, TCL, Roku and Amazon Fireplace TV gadgets, Chromecast with Google TV, PlayStation and Xbox gaming consoles. The service can be obtainable at television.apple.com.
An Apple TV spokesperson didn’t instantly return TheWrap’s request for remark.
The title change comes after Apple TV hiked its value to $12.99 monthly in August.
On the time, the tech big stated that the rise was because of the growth of its library of programming since its launch again in 2019, together with dramas, sci-fi, feel-good comedies and reside sports activities, all ad-free.
Prospects who buy and activate a brand new iPhone, iPad, Apple TV or Mac can take pleasure in three months of Apple TV at no cost for a restricted time.
The Data beforehand reported that Apple is shedding $1 billion yearly on the streaming service and had round 45 million subscribers again in March.
Apple doesn’t escape the service’s efficiency in its earnings stories. As a substitute, Apple TV+ is lumped into the outcomes of its Providers division, which grew 13% to a document $27.4 billion in web gross sales throughout its third quarter of 2025.
Along with Apple TV+, the section’s outcomes embrace Apple Arcade, Apple Health+, Apple Information+, Apple Music and iCloud. Apple has over 1 billion paid subscriptions throughout its Providers division.
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