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Home»National»Armory Present 2025: American Collectors Drive Opening Gross sales and Optimism
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Armory Present 2025: American Collectors Drive Opening Gross sales and Optimism

VernoNewsBy VernoNewsSeptember 6, 2025No Comments14 Mins Read
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Armory Present 2025: American Collectors Drive Opening Gross sales and Optimism
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The Armory Present 2025 opened with a VIP preview on September 4 and runs by way of September 7. Casey Kelbaugh/CKA

American collectors appear to have taken the back-to-school spirit severely this yr, with a number of sellers reporting a brisk and buoyant first day on the Armory Present. The New York honest—one of many metropolis’s most established and historic—opened yesterday, September 4, on the Javits Heart and shortly surpassed expectations throughout worth ranges, leaving sellers cautiously hopeful that this season may mark the beginning of a more healthy second, not less than for the U.S. market.

“Individuals are excited to be ‘again to high school’—each sellers and collectors,” New York supplier David Nolan advised Observer. By early afternoon, his sales space had already bought nicely to present shoppers and a few new ones. “Many severe collectors are in from out of city to get in on the enjoyable,” he famous. “To not be hyperbolic, however issues are flying off the wall.” Nolan’s sales space was strategically conceived to supply one thing for everybody—100 works on paper spanning 1944 to the current, embracing a variety of kinds and narratives and, most significantly, totally different worth factors.

Reflecting in the marketplace, Nolan added that in his expertise, the artwork world operates in cyclical patterns. “I’ve seen a number of waves of change since I opened my gallery, and they’re good and crucial.” On the honest ground yesterday, there was no room for gloom and doom—solely optimism. “I’m not afraid to be a pessimist, however there’s simply no place for it in the mean time!”

A brightly lit Armory Show booth displays dozens of framed drawings and works on paper arranged salon-style on white walls, with a wooden table and chairs placed at the center of the space.A brightly lit Armory Show booth displays dozens of framed drawings and works on paper arranged salon-style on white walls, with a wooden table and chairs placed at the center of the space.
David Nolan. Picture: Marc Selwyn

Some worldwide professionals on the honest had been extra crucial, lamenting that The Armory Present now not attracts lots of the main galleries that after participated. “The Armory is caught within the center,” artwork market knowledgeable and thought chief Magnus Resch advised Observer. “It has a powerful group and a primary venue, but it surely’s held again by unlucky timing, the absence of prime galleries and direct competitors from Frieze Seoul.”

Optimism and early gross sales nonetheless supplied fast aid—and hope—to youthful sellers, significantly these within the honest’s Current part, devoted to galleries underneath ten years previous and that includes the biggest variety of individuals in Armory’s historical past. As director Kyla McMillan advised Observer in an interview forward of the honest, for her first version, she wished the occasion not solely to attraction to seasoned collectors and institutional gamers but in addition to have interaction a broader, youthful viewers. The Armory Present is, in spite of everything, one of many longest-running festivals within the U.S. and a cornerstone of New York’s cultural scene—and infrequently, for a lot of New Yorkers, the primary or solely artwork honest they attend.

One standout this yr within the Current part was the alchemical cosmologies translated into glazed ceramic vessels by Mexican artist Alejandro Garcia Contreras, introduced by Swivel Gallery in its Armory debut. Following Contreras’s sold-out debut at NADA New York two years in the past and a solo exhibition, his new works as soon as once more captivated guests with their mysterious, symbolic, archetypal language, merging mythological visions with popular culture to grapple with the mysteries of the universe. 4 vessels and a ceramic mirror bought throughout the first hours of the honest, priced between $11,000 and $20,000, with an extra $12,000 vessel positioned by night.

The gallery can also be presenting in Platform, the part devoted to large-scale installations, a brand new work by Jamaican-born artist Simon Benjamin, Tidalectic No. 1, 2025—a 700-pound iteration of his sand-barrel works, transmuting sediment and shoreline into vessels of reminiscence. The piece exposes a geology and maritime historical past embedded in colonial pasts, engaged within the current and gesturing towards imagined futures.

A dramatic installation of glazed ceramic sculptures by Alejandro Garcia Contreras is displayed on tiered white platforms, featuring fantastical, mythological figures, intricate textures, and surreal, brightly colored details.A dramatic installation of glazed ceramic sculptures by Alejandro Garcia Contreras is displayed on tiered white platforms, featuring fantastical, mythological figures, intricate textures, and surreal, brightly colored details.
Swivel Gallery presenting the work of Alejandro García Contreras. Picture: Cary D Whittier

The solo sales space of British summary artist Jo Dennis, introduced by Mexico Metropolis- and New York-based gallery JO-HS, additionally attracted loads of consideration. On opening day, the gallery positioned one among Dennis’s sculptures made out of used navy tent materials, the place dense layers of intuitive marks and gestures accumulate as a psycho-emotional and poetic report of previous reminiscences and new bodily and identitarian consciousness. By night, a number of of her dynamic work had been on maintain with each present and new collectors.

Returning to Armory this yr, Mrs. Gallery is displaying a solo presentation of Molly Bounds’s intimate and psychologically nuanced work that place undefined and infrequently archetypal topics in liminal, contemplative and suspended states that resonate emotionally past any individuality. By night, the gallery had positioned not less than two works, priced at $7,000 and $4,000, respectively.

Additionally in Current, DINIM Gallery mounted a solo sales space of evocative works by Emily Coan. By night, the gallery had bought not less than 5 items, fascinating collectors with their imaginative, magical environment impressed by fairy tales and myths. “There’s an amazing quantity of pleasure and buzz,” Robert Dinim advised Observer, noting the sturdy institutional presence with curators from museums throughout the U.S. and a lot of non-public collectors and advisors out with a number of shoppers. For him, the first-day environment recommended the attainable starting of a market shift.

A mixed-media work on washi paper by Alexa Kumiko Hatanaka shows a seated human figure formed from colorful geometric fragments, surrounded by monochrome fish prints arranged around the edges.A mixed-media work on washi paper by Alexa Kumiko Hatanaka shows a seated human figure formed from colorful geometric fragments, surrounded by monochrome fish prints arranged around the edges.
An Alexa Kumiko Hatanaka work introduced by Patel Brown. Courtesy of Patel Brown

Toronto-based Patel Brown equally reported a powerful first day in the identical part, promoting six works from their solo presentation of Canadian-Japanese artist Alexa Kumiko Hatanaka, all priced underneath the $25,000 threshold. Combining custom and innovation, nature and human creation, Hatanaka works on conventional Japanese washi paper with printmaking and ink, shaping her apply as a approach to reattune to the natural rhythms of nature. Her course of embraces transformation and the alchemical energy of supplies to create seemingly summary compositions that transfer past human-centered notion and expression, whereas reflecting the fragility of environments and the delicacy of complete ecosystems disrupted by human exercise.

In the meantime, for its inaugural participation within the Armory, Miami-based gallery Andrew Reed featured a solo presentation by Cornelius Tulloch, reporting gross sales of a number of works within the vary of $4,000 to $6,000. Shifting inside a largely symbolic and allegorical realm, Tulloch explores themes of migration, masquerade and Afro-Indigenous rituals in work that evoke each the thriller and vitality of the tropical South Florida and Caribbean landscapes.

Additionally making its Armory debut, the dynamic Chicago-based Povos Gallery introduced a solo sales space of Mexican multidisciplinary artist Leopoldo Gout, following his sold-out present on the gallery final yr. Gout’s ever-expanding creativity traverses mediums and themes, weaving tales about human nature in relation to the pure world and emphasizing the ability of collective creativeness. The gallery reported sturdy curiosity and promising conversations more likely to result in extra gross sales within the coming days.

Within the Focus part, one of the crucial anticipated highlights was the solo sales space of vibrantly coloured ceramics by Miami artist Joel Gaitan, introduced by The Pit, which went on to win the $10,000 SAUER Artwork Prize.

In the primary part, Brazilian supplier Nara Roesler noticed optimistic curiosity in each the Brazilian artists central to her program and worldwide names. By night, the gallery had positioned a linen-and-wool work by Sheila Hicks for $87,000, a print version by Vik Muniz for $50,000, and works by Marcelo Silveira ($18,000), Manoela Medeiros ($20,000) and Bruno Dunely ($8,000). “We’re completely happy to be again on the Armory with such a powerful group of galleries. The temper remains to be excessive,” senior director Patrícia Pericas advised Observer. “Now we have been significantly happy with the elevated curiosity from advisors requesting works by Brazilian artists for his or her shoppers.”

A brightly lit Armory Show booth by Nara Roesler features colorful large-scale works, including a suspended red geometric sculpture, a golden circular wall piece, abstract canvases, and a tall wooden installation.A brightly lit Armory Show booth by Nara Roesler features colorful large-scale works, including a suspended red geometric sculpture, a golden circular wall piece, abstract canvases, and a tall wooden installation.
Nara Rosler. CHARLES ROUSSEL

In the primary part, Marc Straus featured a bunch presentation of main names from his roster, with a transparent emphasis on the handmade and on legacies of workmanship reimagined by way of modern materials approaches. The sales space included Jeffrey Gibson’s Like a Hammer—the title piece of his landmark touring museum survey that started in 2014—alongside works by Abdulnasser Gharem, Folkert de Jong, Hermann Nitsch, Ozioma Onuzulike, Anne Samat, Antonio Santín, Renée Stout and Marie Watt. “We had an amazing first day, with 5 works bought throughout the first few hours and each new and returning collectors visiting our sales space,” Straus advised Observer. “I imagine our sturdy gross sales got here from bringing the perfect works by every artist and, as at all times, preserving our costs honest.” First-day gross sales for the gallery included oils by Antonio Santín.

A spread of summary works dominated James Fuentes’s sales space, together with items by John McAllister and Pat Lipsky, anticipating their fall exhibitions on the gallery. Fuentes had already bought Lipsky’s Winter Panorama (1971) forward of the honest for $180,000. The artist’s upcoming present and renewed market consideration coincide with the discharge of her guide Brightening Look: Recollections of a New York Painter (College of Iowa Press).

Among the many highest-priced gross sales on opening day, Galleria Lorcan O’Neill positioned works by Tracey Emin, Kiki Smith and Rachel Whiteread within the vary of $15,000 to $1,000,000, whereas Sean Kelly bought a portray by Kehinde Wiley for $265,000.

By day’s finish, the opposite major-ticket work on the honest—a $1.2 million Alex Katz anchoring Peter Blum’s sales space—remained out there. Nonetheless, Blum reported a number of different gross sales, together with works by Martha Tuttle and Nicholas Galanin, who continues to get pleasure from a powerful institutional presence this yr, each within the U.S. and in biennials and museums worldwide.

Visitors interact with a hanging installation of wire eyeglass shapes, one woman taking a selfie while others look on and smile.Visitors interact with a hanging installation of wire eyeglass shapes, one woman taking a selfie while others look on and smile.
The honest’s opening day bolstered the resilience of the artwork market. Picture by Casey Kelbaugh. Courtesy of The Armory Present and CKA.

James Cohan Gallery positioned a sculpture by Kennedy Yanko within the first hours for $150,000. Yanko solely just lately joined the gallery’s roster, following her solo presentation with Cohan at Frieze London and a virtually sold-out double exhibition staged collectively with Salon 94 final September. The gallery reported quite a few first-day placements for different in-demand artists on its roster, together with two work by Naudline Pierre at $25,000 and $12,000, a portray by Mernet Larsen ($12,000), two sculptures by Tuan Andrew Nguyen at $95,000 every (following his solo sales space at Frieze New York in Could) and two works by Trenton Doyle Hancock ($85,000 and $40,000). On the textile entrance, the gallery positioned two appliqué works by Christopher Myers ($45,000 and $37,000) and a woven piece by Claudia Alarcón & Silät ($25,000).

Returning to the Armory this yr—and taking part in each the New York and Seoul festivals this week—White Dice bought a number of works from its solo presentation devoted to the Croatian artist duo TARWUK, with work starting from $65,000 to $100,000. Coming of age amid the dissolution of socialist Yugoslavia, the trauma of battle and the collapse of acquainted social buildings, TARWUK’s work carries a bleak, decadent aesthetic that evokes the misplaced splendor of the area’s golden age whereas hauntingly resonating with the current—significantly Europe’s fraught position in international geopolitics. The gallery additionally bought a mixed-media work by Emmi Whitehorse for $150,000, following her first solo with White Dice final September at its Paris house and a surge of curiosity sparked by her inclusion within the latest Venice Biennale. Extra gross sales included a portray by Tunji Adeniyi-Jones for $85,000 and a bronze by the at all times fair-popular Tracey Emin for £60,000, amongst others.

A White Cube booth at the Armory Show 2025 displays large narrative paintings by TARWUK in earthy tones and a vivid blue, alongside sculptural busts on pedestals, with minimalist seating in the center of the space.A White Cube booth at the Armory Show 2025 displays large narrative paintings by TARWUK in earthy tones and a vivid blue, alongside sculptural busts on pedestals, with minimalist seating in the center of the space.
White Dice presenting TARWUK. © the artist. Picture © White Dice (Monroe Dinos-Kaufman).

Additionally taking part within the season’s restart on either side of the globe—New York and Seoul—was Tang Modern, which reported a number of gross sales, together with Ai Weiwei’s sculpture Bathroom Paper for $150,000-180,000. Elsewhere, overlooked-talent-scouting gallery Berry Campbell noticed sturdy curiosity, closing a 1952 portray by Perle Advantageous on the primary day for $125,000, with extra conversations anticipated to unfold within the coming days.

It was a profitable “again to high school” for Nicodim as nicely. “The power was excessive, outfits stylish and gross sales brisk,” gallery associate and international director Ben Lee Ritchie Handler advised Observer. On the primary day, the gallery positioned works by Isabelle Albuquerque, Angeles Agrela, Samantha Pleasure Groff, Rae Klein and Teresa Murta, with promising holds on main items by Devin B. Johnson, Agnieszka Nienartowicz and Moffat Takadiwa—all priced between $12,000 and $65,000.

A crowded aisle at the Armory Show with visitors walking between booths, some stopping to view artworks, under signs marking galleries from New York, Los Angeles, and beyond.A crowded aisle at the Armory Show with visitors walking between booths, some stopping to view artworks, under signs marking galleries from New York, Los Angeles, and beyond.
The Armory Present brings collectively greater than 230 galleries for its 2025 version. Casey Kelbaugh/CKA

Proving that the underneath $50,000 worth vary would be the most dynamic and fast-moving in at this time’s setting, Uffner & Liu bought a number of works on the primary day in the primary part. Gross sales included a bit by Sheree Hovsepian for $28,000, two work by Sarah Martin-Nuss for $22,000 and $15,000 and a cupboard and two work by Anne Buckwalter for $11,000, $14,000 and $10,000, respectively. By night, the gallery had crossed that “candy” threshold, putting a sculpture by Hovsepian for $75,000. L.A. mainstay Vielmetter reported promoting a lot of the works they dropped at the honest—starting from $8,000 to $50,000—by the top of the primary day, whereas Anat Ebgi moved shortly to position works by a few of their most promising younger skills, many just lately introduced of their new Tribeca areas. Gross sales included items by Marisa Adesman ($35,000), Tammi Campbell ($50,000), two work by Sigrid Sandström ($32,000 and $25,000), Janet Werner ($28,000), Jemima Murphy ($23,000), Ileana García Magoda ($22,000) and two glazed stoneware works by Olive Diamond ($7,500 every).

In the meantime, one other New York staple, Lyles & King, bought a number of works by Brazilian artist Fernanda Galvão, together with a $36,000 diptych and a portray for $24,000. Drawing from science fiction and biology, literature and cinematography, Galvão displays on the development and manipulation of fictional landscapes, proposing various universes with new guidelines, spatial dynamics and temporal logic. Although already extensively exhibited in Europe and South America, this well-received presentation marked one thing of a debut for the artist within the U.S.

An overhead view of the Armory Show floor shows visitors mingling among booths and colorful artworks, with large quilted textile pieces suspended in the central aisle.An overhead view of the Armory Show floor shows visitors mingling among booths and colorful artworks, with large quilted textile pieces suspended in the central aisle.
In her first yr as director, Kyla McMillan has centered on curatorial energy, U.S. market management and New York’s central position within the international artwork market. Picture by Casey Kelbaugh. Courtesy of The Armory Present and CKA.

Total, the temper on Armory’s opening day was optimistic, providing hope for a stronger season forward for each U.S. and worldwide sellers and for a restoration of the American artwork market to a “new regular”—although nonetheless removed from the tempo and ranges galleries had grown used to. But, as supplier and advisor Henri Neuendorf noticed, galleries are merely bored with the regular drip of unfavourable information in regards to the state of the market. “Everyone knows gross sales have been stronger in years previous, however the negativity can change into a self-fulfilling prophecy,” he commented. “My sense was that sellers and patrons appear cautiously optimistic and able to flip the web page.”

Artwork advisor Angelica Semmelbauer echoed Neuendorf’s take, noting the honest featured sturdy displays from each galleries and artists—even when some leaned towards the protected facet. “What felt particularly uplifting was seeing gross sales occurring regardless of all of the uncertainty within the artwork market, which has been a present matter, and the bigger world proper now that’s weighing on shoppers,” Semmelbauer mentioned. “I’m nonetheless a giant believer that artists will preserve creating significant work and shoppers shall be there to assist their apply and purchase the work, to maintain the artwork ecosystem transferring ahead in a purposeful means!”

In the end, it’s a matter of readjusting expectations, refining technique and adapting to a brand new rhythm. As yesterday’s Armory opening confirmed, the essential factor is that American collectors—the honest’s core viewers this yr—are nonetheless shopping for and supporting the ecosystem as this subsequent cycle begins.

Extra in artwork festivals, biennials and triennials

A Brisk Start to the Armory Show Suggests Optimism as the Market Adapts to New Rhythms



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