Not even the world of ice cream is secure from the drama, y’all. Jerry Greenfield — sure, the Jerry from Ben & Jerry’s — is formally stepping away from the long-lasting model after almost 50 years. Why? As a result of, in response to his longtime partner-in-scoops, Ben Cohen, Jerry isn’t vibing with their father or mother firm anymore.
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Jerry Mentioned, “Y’all Bought Me F’d Up”
In a heartfelt open letter shared to the ice cream model’s web site, Greenfield introduced his resignation with a “damaged coronary heart.” He alleged that Unilever successfully silenced Ben & Jerry’s skill to advocate for causes like peace, human rights, and racial justice. Ben Cohen shared with NBC that Jerry had been “torn aside” for some time now and simply couldn’t keep in a state of affairs the place the corporate’s values had been being stifled.
The ultimate straw? Unilever’s resolution to fold Ben & Jerry’s underneath the brand new Magnum Ice Cream Co. umbrella — one thing each founders had tried to stop. Moreover, Jerry says he felt “muzzled” by Unilever, particularly when it got here to talking out on social justice points which have all the time been core to the model’s mission.
“It’s with a damaged coronary heart that I’ve determined I can not, in good conscience, and after 47 years, stay an worker of Ben & Jerry’s. I’m resigning from the corporate Ben and I began again in 1978. This is among the hardest and most painful selections I’ve ever made,” the ice cream icon shared within the letter.
This Is Why Jerry Is Standing On Enterprise
Let’s be clear: this isn’t nearly ice cream flavors. It’s in regards to the soul of a billion-dollar model that constructed its title on talking out — from Black Lives Matter to local weather change to LGBTQ+ rights. Based on Ben, Ben & Jerry’s has not too long ago been blocked from making statements on every little thing from the warfare in Gaza to Black Historical past Month. And whereas Jerry selected to step away, Ben says he’s staying within the struggle: “It’s an enormous platform…and I believe it’s value saving.”
Jerry wished you to listen to this from him.
We constructed Ben & Jerrys to face for peace and love. It was wanted then and it’s wanted greater than ever now. Which is why @MagnumGlobal should #FreeBenAndJerrys
See Jerry’s full message at https://t.co/p8Qqyw3Ei5 and be a part of the marketing campaign. pic.twitter.com/c9eWCKWrQu
— Ben Cohen (@YoBenCohen) September 18, 2025
What’s The Subsequent Scoop?
Magnum issued an announcement thanking Jerry for his service, however they’re seemingly nonetheless not on the identical web page.
“We stay dedicated to Ben & Jerry’s distinctive three-part mission — product, financial, and social — and stay centered on carrying ahead the legacy of peace, love, and ice cream of this iconic, much-loved model,” a spokesperson for Magnum stated.
In the meantime, Ben’s calling on customers to affix in on the struggle. The ice cream co-founder desires to persuade the father or mother firm to let it’s run by socially aligned buyers. As a result of, let’s face it: this isn’t nearly what’s in your pint — it’s about what the model stands for.
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What Do You Assume Roomies?
