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XX-XY Athletics founder and CEO Jennifer Sey weighs in on Ben & Jerry’s co-founder Jerry Greenfield quitting the corporate and discusses whether or not firms ought to have agendas on ‘The Backside Line.’
Ben & Jerry’s co-founder Ben Cohen stated Tuesday that father or mother firm Unilever prevented the ice cream maker from making a “taste for Palestine.”
Cohen and the Vermont-based ice-cream maker are identified for social activism, typically supporting Palestinians and criticizing Israel.
“Unilever / Magnum stopped Ben & Jerry’s from making a taste for Palestine — so I’m doing it myself,” Cohen wrote on X, referring to Magnum Ice Cream, Unilever’s ice cream unit.
“I’ve obtained a watermelon, an empty pint, and I want your assist: Title the flavour or counsel substances. Or design the pint packaging,” he continued.
BEN & JERRY’S COFOUNDER LEAVES BUSINESS AFTER 47 YEARS, CLAIMING HE’S BEEN ‘SILENCED’ BY UNILEVER
Ben & Jerry’s co-founder Ben Cohen alleged father or mother firm Unilever “stopped” the ice cream maker from creating an ice cream “taste for Palestine.” (Lisa Lake for MoveOn / Getty Photographs)
Watermelons have change into a logo of Palestinian solidarity as a result of their crimson, inexperienced, black and white colours match the the Palestinian flag.
“Right here I’m making one thing that is truly fairly vital. The dimensions of struggling of the Palestinian individuals during the last two years has been unimaginable. So the ceasefire is a welcome aid, however there’s way more work to do to rebuild. Palestinians are nonetheless dwelling beneath occupation, nonetheless recovering from years of struggling, particularly Palestinian kids,” Cohen stated in a video posted to X.
“They deserve dignity, security, and the identical rights that each human being ought to have,” he continued. “Some time again, Ben & Jerry’s tried to make a taste to name for peace in Palestine, to face for justice and dignity for everybody, like Ben & Jerry’s all the time has. However they weren’t allowed to, they have been stopped by Unilever/Magnum, the corporate that owns Ben and Jerry’s. Identical to when Ben & Jerry’s tried to cease promoting ice cream within the occupied territories, they have been blocked once more by their father or mother firm. So I am doing what they could not.”
Cohen stated he’s now making a watermelon-flavored ice cream that “requires everlasting peace in Palestine and requires repairing all of the harm that was completed there.”
Watermelons are sometimes used as a logo of help for Palestinians since their colours match the colours of the Palestinian flag. (Photograph by Win McNamee/Getty Photographs / Getty Photographs)
“I am doing this to shine a lightweight on the expertise of Palestinian individuals, and youngsters particularly, so the world doesn’t look the opposite method,” he stated.
Fox Enterprise has reached out to Unilever for remark.
In Might, Cohen was faraway from a Senate Well being, Training, Labor and Pensions Committee listening to with Well being and Human Providers Secretary Robert F. Kennedy Jr. for protesting in opposition to the Israel-Hamas conflict in Gaza.
“Congress pays for bombs,” Cohen shouted on the time.
“I informed Congress they’re killing poor youngsters in Gaza by shopping for bombs, they usually’re paying for it by kicking poor youngsters off Medicaid within the US,” Cohen added on the time on X.
BEN & JERRY’S CRIES FOUL AS PARENT COMPANY FIRES CEO FOR POLITICAL ACTIVISM
Ben Cohen and the Vermont-based ice-cream maker are identified for social activism. (Kevin Dietsch/Getty Photographs))
Ben & Jerry’s co-founder, Jerry Greenfield, lately introduced he’s leaving the corporate after 47 years, saying Unilever had “silenced” the ice cream maker on social points.
Cohen stated after Greenfield’s announcement that “his legacy deserves to be true to our values, not silenced.”
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Earlier this yr, Ben & Jerry’s additionally claimed that Unilever unlawfully fired CEO David Stever over his social activism, violating its merger settlement.
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