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Billboard has tapped Leila Cobo and Jason Lipshutz to run the newsroom as co-Chief Content material Officers, the Penske-owned publication introduced on Tuesday.
As co-CCOs, the newly promoted pair will oversee editorial choices in addition to current manufacturers comparable to Ladies in Music, Latin Music Week and The Stage at SXSW.
“I’m so proud to acknowledge two extremely deserving abilities throughout the group,” Penske Media Company chairman and CEO Jay Penske stated in an announcement. “Leila is likely one of the most well-regarded voices and leaders in Latin American music at present. She has introduced unprecedented consciousness to the style, championing expertise and constructing globally acknowledged franchises that commemorate it. Equally, Jason is likely one of the most trusted voices in fashionable pop music and brings ardour and creativity to his work. I sit up for watching Leila and Jason helm Billboard’s editorial content material and evolve it for the longer term.”
Cobo beforehand served as chief content material officer of Billboard Latin, whereas Lipshutz was govt director of music; she’s going to now add nation music to her lineup, whereas he handles pop, rock, hip-hop and dance. They are going to each report back to Billboard CEO Mike Van, efficient instantly.
“We’re thrilled to acknowledge such extraordinary leaders inside our group,” Van stated in an announcement. “What Leila has been in a position to create through the years by means of her dedication to excellence, deep relationships and keenness for music is unprecedented. Moreover, watching Jason develop with Billboard through the years into such a revered and dedicated chief of the group is unbelievable. Collectively, Leila and Jason convey unmatched experience, enthusiasm balanced with imaginative and prescient, and enterprise savvy to those roles, positioning Billboard’s world-class editorial content material and occasions for a daring and thrilling future.”
“It’s an honor to steer the content material of Billboard, essentially the most revered, forward-looking music media model on this planet,” Cobo added. “It is usually a privilege to take action alongside Jason, an absolute encyclopedia of musical data. I’m grateful to Jay Penske and Mike Van for his or her unwavering perception in my capability and giving me this chance. I sit up for persevering with to raise numerous voices and genres, increasing Billboard’s storytelling, and shining a highlight on the worldwide music panorama.”
“I’m thrilled to guide a rare workforce alongside my good friend and colleague Leila Cobo, and grateful to PMC management for this chance,” Lipshutz echoed. “As somebody who has labored at each stage of the Billboard editorial workforce, I do know the beating coronary heart of this model, perceive the expertise on our employees, and see the potential for what we will accomplish within the coming years.”
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