Chace Crawford by no means considered himself as a vogue man, regardless of spending fairly a little bit of time on purple carpets all through his profession. He’s realized the worth of a great swimsuit, however has at all times most well-liked easy fundamentals. And it was his seek for the proper T-shirt that led the actor to create American Dream Clubhouse, a contemporary clothes model emphasizing motion and luxury. In the course of the SAG strike in 2023, Crawford discovered himself with day without work from his present, The Boys, and started speaking to his associates Miles and Keleigh Teller about his thought to start out his personal clothes firm.
“Keleigh lit a fireplace beneath my ass,” Crawford tells Observer, talking from Toronto the place he’s capturing the ultimate season of The Boys. “I’m a T-shirt man, and after we talked about it for six months or so, I spotted I couldn’t discover any good T-shirts that had been fairly priced and didn’t collapse.” As he started growing the model, Crawford rapidly realized how a lot enjoyable he was having pursuing a brand new problem outdoors of Hollywood.
“I used to be very naïve and new to the entire thing, which may lend itself to optimism,” he says. “It’s been loads to juggle, however I’ve beloved it. It felt like, ‘I am simply going to leap out of this airplane and try to construct a parachute on the way in which down.’ I discovered the best individuals, and so they knew what they had been doing. We’ve got a extremely nice staff, and I’ve nice associates who’re supporting it, like Keleigh and Miles. It’s been a extremely enjoyable venture.”
Crawford launched the preliminary merchandise in June, with plans for extra to come back. Thus far, it contains two T-shirts, 4 polo shirts, a hoodie and a quarter-zip, all of which Crawford wears himself each day. He plans to roll out pants and shorts within the coming weeks, and exercise gear in late summer time.
“Our theme is ‘Made to Transfer,’” he says. “I am at all times on the transfer. With our T-shirts, I needed one thing that did not wrinkle simply in a suitcase. You are able to do something you need in these shirts. I needed to talk to the man who needed a bit bit extra sophistication, however one thing that’s actually purposeful and good. One thing that’s going to look good irrespective of the scenario. You possibly can throw it on everytime you need, together with in your suitcase or carry-on for a weekend away.”
The actor credit Keleigh Teller for the model’s identify, which invokes an inclusive, aspirational clubhouse for individuals who wish to be lively. “I like all forms of sports activities, even sports activities I am horrible at,” Crawford says. “I wish to bike, golf, simply be outside. Possibly we are going to transfer into different forms of actions, like swimwear, sooner or later, too. We by no means wish to put a ceiling on what the model can do.”
Crawford debuted American Dream Clubhouse whereas in manufacturing for the fifth and ultimate season of The Boys, which is able to premiere in 2026. It’s an enormous milestone for the actor, who performs Kevin Moskowitz/The Deep on the satirical superhero sequence. Though he’s nonetheless filming, Crawford can really feel that the top is close to.
“When Gossip Woman ended, it was such a preferred present, however I didn’t understand how a lot my identification had been wrapped up within the character of Nate and within the household we had constructed,” he says. “I used to be so younger, and it felt just like the rug had been pulled out from beneath me. I didn’t deal with it nicely for 4 or 5 months after. With this, I have to floor myself extra.”
He provides, of The Boys coming to an finish, “It’s undoubtedly bittersweet. I might have achieved one other season after this and simply stored going as a result of it’s arduous to search out one thing that’s so enjoyable. I’ve a terrific schedule as a result of it’s an ensemble, so I’m not working on a regular basis. The solid is nice. And folks watch it. It’s arduous to search out all of these issues. But it surely does really feel like we’re going out on high.”
Crawford sat down with Observer to share his necessities, together with his favourite place to trip and what he’s presently studying.
