Carl Moon at Dubai Watch Week 2026 sporting his Jacob & Co watch
Dubai Watch Week has simply wrapped its 2025 version at Burj Park beside Dubai Mall, and organizers are already positioning the 2026 truthful as the following step within the occasion’s fast enlargement. What started a decade in the past as a regional gathering for fanatics and impartial manufacturers has grown into probably the most watched fixtures on the horology calendar. Current editions have drawn tens of hundreds of tourists and greater than ninety manufacturers, making Dubai a critical counterweight to Geneva on the planet of watch festivals. Among the many collectors and creators strolling the 2025 halls was YouTube and social media character Carl Moon. Recognized primarily for his cryptocurrency content material and mindset movies, he spent a part of the week documenting his personal watches, together with a Jacob & Co piece constructed round a seven-figure NFT, in addition to items he encountered across the Burj Khalifa and the brand new Burj Park venue.
From DIFC To Burj Park, Dubai Watch Week 2025 Marked A Shift In Scale
Earlier editions of Dubai Watch Week have been staged at The Gate in Dubai Worldwide Monetary Centre, with a format that combined model boutiques, horology boards and short-term constructions constructed particularly for the present. By 2023 the occasion had already grown into its greatest model but, attracting greater than twenty-three thousand guests and rising attendance by greater than forty p.c in contrast with the earlier version. For 2025 the truthful moved to an expanded footprint at Dubai Mall and Burj Park beneath the Burj Khalifa. The brand new location allowed for bigger stand-alone model areas, extra masterclasses and a broader impartial part. Studies from organisers and native media level to round ninety taking part manufacturers and crowds approaching thirty thousand guests, confirming the truthful’s shift from regional meet-up to a serious worldwide occasion with free public entry however exhibition charges on par with the largest commerce exhibits. Dubai Watch Week 2026, scheduled once more for November in Downtown Dubai, is being promoted as a continuation of that progress, with advance materials describing an additional improve in manufacturers and programming.
YouTube Star Carl Moon’s Private Watch Assortment And His One-Million-Greenback NFT Jacob & Co Piece
Within the days across the truthful, Carl Moon revealed a video strolling viewers by means of a number of of his personal watches. He started with a Rolex Day-Date, which he says he acquired for about twenty-one thousand {dollars}, describing it as his first critical step into high-end watches. He then moved to a Patek Nautilus, a bit he remembers paying roughly 100 thirty-seven thousand {dollars} for, positioning it as a pivotal buy that marked the second he started viewing watches as belongings as a lot as equipment.
The centrepiece of the video was a Jacob & Co watch constructed round a CryptoPunk NFT. On the time Moon purchased it, he says the embedded NFT alone carried a market worth shut to at least one million {dollars}. The watch marries a digital collectible with a bodily, limited-run timepiece from probably the most visually formidable makers in up to date horology. For Moon, whose profession was inbuilt cryptocurrency and digital belongings, the piece reads as each a press release of id and an experiment in how on-chain worth may be expressed in conventional, mechanical type. He acknowledges that the worth of the NFT has moved with the broader crypto market. The logic he outlines is easy: if digital asset costs rise once more, the Jacob & Co piece, as a mixture of uncommon watch and vital NFT, might respect as a single, indivisible object.
Carl Moon’s Jacob & Co watch, that includes a $1,000,000 NFT
The Extremely-Uncommon Jacob & Co Billionaire Line And The “Billionaire 2” Watch
Separate from his personal assortment, Moon has additionally filmed one among Jacob & Co’s most excessive creations, an ultra-rare piece within the Billionaire household of watches. In a latest video, Carl tries on a seven-million-dollar watch generally known as the “Billionaire” and it’s absolutely configured model generally known as the “Billionaire 2”, reaching round 8.8 million in worth. Carl attracts consideration to particulars that usually solely critical collectors and business insiders focus on.
The “Billionaire” and “Billionaire 2” watches function a full pavé diamond setting accompanied by architectural skeletonisation. Even a small alteration to the bracelet entails eradicating hyperlinks that he values at roughly two-hundred-thousand {dollars} every. To offer his viewers a reference level, he compares the watch’s whole worth to the price of a number of Bugattis or a serious cryptocurrency portfolio. That video offers context for his posts from Dubai Watch Week 2025, the place he’s seen sporting a domed Jacob & Co mannequin and tagging the model, its founder Jacob Arabo and its regional operation whereas strolling by means of Downtown Dubai and round Burj Khalifa. The footage ties his non-public amassing habits to the general public occasion with out turning him into the centre of the truthful.
How Carl Moon’s Crypto Background Bleeds Into His Watch Selections
Moon’s watch preferences mirror his skilled historical past. His breakout years got here from making early, high-conviction bets in cryptocurrency and constructing an viewers round these selections. The Jacob & Co piece containing a CryptoPunk sits on the intersection of that world and the normal craft of mechanical watchmaking. By holding an NFT that after cleared the million-dollar mark inside a fancy mechanical housing, he successfully treats the watch as a body for a digital murals. The NFT’s flooring worth and the watch’s personal desirability transfer on completely different curves, however together they create a hybrid object whose worth is tied to each markets. For a phase of his viewers that understands crypto greater than tourbillons, the Jacob & Co piece acts as a bridge into horology. For these already immersed in watches, it’s an instance of how the asset class is evolving.
Carl Moon x Christian Louboutin, Burj Park And The Visible Language Round Dubai Watch Week
In images taken throughout Dubai Watch Week 2025, Moon is seen sporting Christian Louboutin sneakers as he walks the Burj Khalifa promenade and circulates close to the Burj Park venue. He tagged the French footwear model in the identical posts that point out Jacob & Co. The red-soled footwear have lengthy been a part of Dubai’s luxurious streetwear panorama and sit comfortably alongside the sort of watches on show on the occasion. These photos underline an necessary a part of Dubai Watch Week’s enchantment. The truthful isn’t just about closed-door business conferences. It’s staged in a location the place the general public, visiting collectors and on-line personalities transfer by means of the identical house, blurring the road between commerce occasion and cultural pageant.
Carl Moon sporting Christian Louboutin footwear on the day of his Dubai Watch Week attendance
Why Dubai Watch Week Issues As The 2026 Version Approaches
Studies from latest editions of Dubai Watch Week emphasize that the truthful stays non-commercial in construction, with no direct retail gross sales on website, in distinction to older trade-show fashions. Exhibitors pay for house, however guests enter freed from cost. Horology boards, debates, masterclasses and hands-on classes run alongside model cubicles, giving fanatics entry to watchmakers who are sometimes unreachable elsewhere. With the 2025 version now accomplished at its expanded Burj Park venue and the 2026 version already being promoted with guarantees of a bigger footprint and programming, Dubai Watch Week has clearly moved past its early area of interest. It operates as each a showcase for technical innovation and a social hub for a group that mixes conventional collectors, new-wealth consumers from throughout the area and digital-first figures reminiscent of Carl Moon. For Moon, the week provided a backdrop to indicate how his personal assortment matches into that world: a Rolex Day-Date as the place to begin, a Patek Nautilus as an early leap in worth, a Jacob & Co watch with a seven-figure NFT at its core, and an curiosity in ultra-rare items just like the 8.8-million-dollar Billionaire instance. For the occasion itself, he was merely one attendee amongst hundreds, one other signal of how far Dubai Watch Week has travelled from a neighborhood gathering to a good that now shapes the dialog round high-end watch tradition, and is already looking forward to what 2026 will deliver.
