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“Emily in Paris” has been renewed for Season 6 amid blockbuster success on their Season 5 advertising and marketing marketing campaign.
Netflix capitalized on the Darren Star-created sequence’ Parisian and Italian locales with a globe-trotting marketing campaign that introduced in a staggering 1 billion social impressions as of Jan. 4, TheWrap can reveal completely.
The spectacular social efficiency, paired with notable viewership in its first two weeks on Netflix, boosted “Emily in Paris” to attain a Season 6 renewal from Netflix, the streamer introduced on Monday.
Forward of the Season 5 premiere on Dec. 18, Netflix ditched a standard press run for an expertise that introduced sequence stars, press and influencers to each of the Netflix sequence’ present places as they boarded the Venice Simplon-Orient-Specific from Venice to Paris.
Lily Collins, Ashley Park, Philippine Leroy-Beaulieu and Star attended the 24-hour journey alongside 50 tastemakers, press and influencers from the U.S., Canada and Europe, getting the complete “Emily in Paris” expertise from tea service to piano karaoke, throughout which Park carried out “La Vie en Rose” and “Mon Soleil” from the present. From press interviews, TikToks with the forged and a photograph shoot with David Suh, the expertise tallied up 266 million impressions throughout press, influencers and Netflix, with 14 million impressions alone on @netflixfr.
“I’ve by no means been a part of something fairly like this,” Star mentioned of the occasion. “The Venice Simplon-Orient-Specific journey was imaginative, glamorous and genuinely enjoyable — a one-of-a-kind strategy to carry ‘Emily in Paris’ to life past the display screen. It captured precisely what the present is about: romance, journey, shock and somewhat magic.”
Collins echoed Star’s feedback, noting that the style and tales exchanged over tea by the visitors embraced “the spirit of the present so naturally.” Collins added that the social media posts captured by the influencers “had been extremely considerate and intentional, capturing every little thing in a method that felt elevated, private and genuinely enjoyable to have interaction with in actual time.” “It was the type of content material you need to linger on,” she mentioned.
Because the journey on the Venice Simplon-Orient-Specific got here to a detailed, the practice dropped visitors off on the “Emily in Paris” Season 4 world premiere at Le Grand Rex, the biggest theater in Europe, which welcomed over 1,600 followers for the present’s first ever giant fan occasion in Paris.
Previous to the European festivities, Star and the forged, together with Collins, Park, Leroy-Beaulieu, Lucien Laviscount, Lucas Bravo and Season 5 recruit Minnie Driver, partook in New York-based press with a handful of speak reveals in addition to social media-centric alternatives, together with Confidence Heist, Now This’ “Are You Okay” and Road Hearts.
Past press alternatives, “Emily in Paris” partnered with a handful of manufacturers this season, together with Fendi, Intimissimi, Planet Oat, Boursin and Glass Home, in addition to launched an Assouline espresso desk guide by costume design lead Marylin Fitoussi in addition to a Season 5 soundtrack.
Past the 1 billion social impressions, the prolonged press run paid off viewership-wise, with “Emily in Paris” Season 5 tallying up 13.5 million views globally in its first 4 days, debuting because the No. 2 most-watched TV present on Netflix’s English-language international high 10 listing and turning into the No. 3 opening weekend for a comedy TV present on Netflix this yr.
Season 5 tallied up one other 13.3 million views in its second week on Netflix, and in addition notably reached the highest 10 in 91 nations and took the No. 1 spot in 24 nations, together with France, Italy, Brazil and Germany.
It’s not simply “Emily in Paris” that’s doing effectively amongst Darren Star’s reveals on Netflix, with the prolific TV creators’ different titles, together with “Intercourse and the Metropolis,” “Youthful” and “Uncoupled” garnering 334 million views from January 2023 by way of June 2025, with “Emily in Paris” making up 200 million of these views.
“Emily in Paris” continues to have a profound cultural affect on France, with the nation experiencing a enhance in tourism with guests crediting the present, whereas Season 5 has boosted gross sales at eating places featured within the present, in keeping with a report from The Occasions.
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