Ford on Monday introduced it might make investments $2 billion in a Louisville, Kentucky, meeting plant aimed toward rolling out extra reasonably priced electrical automobiles.
The funding comes on high of $3 billion already deliberate for a battery park in Michigan. Collectively the amenities will create or safe almost 4,000 new jobs, Ford stated in a information launch.
“We took a radical strategy to a really onerous problem: Create reasonably priced automobiles that delight clients in each manner that issues – design, innovation, flexibility, house, driving pleasure, and value of possession – and do it with American staff,” Ford CEO Jim Farley stated within the launch.
The Detroit automaker’s new “Common EV Program” centered round low-cost EVs will begin with a midsize, four-door electrical pickup, produced on the Louisville Meeting Plant. That car launch is slated for 2027.
Executives had teased the announcement on the corporate’s newest earnings name as its subsequent “Mannequin T second.” Ford stated the beginning value of the brand new EV truck, $30,000, will likely be roughly the identical because the famed Mannequin T, when adjusted for inflation.
Ford famous that lithium iron phosphate (LFP) batteries for the brand new household of EVs will likely be assembled within the U.S. and never imported from China.
An aerial view as a Ford signal stands on the gross sales lot of the Metro Ford dealership on Might 06, 2025 in Miami, Florida.
Joe Raedle | Getty Pictures
Farley stated throughout an occasion in Louisville on Monday that the announcement comes because the automotive trade is at a crossroads due to new expertise and competitors.
“We knew that the Chinese language could be the foremost participant for us globally, corporations like BYD, new startups from around the globe, massive expertise has their ambition within the auto house. They’re all coming for us, legacy automotive corporations,” Farley stated. “We wanted a radical strategy and a very robust problem to create an reasonably priced car.”
The adjustments additionally come as Ford and different U.S. producers are navigating shifting EV insurance policies underneath President Donald Trump, together with an finish to EV tax credit that can take impact after Sept. 30.
Ford stated Monday that the Louisville plant will “safe” about 2,200 jobs, however famous that after it is retooled for EV manufacturing, it’s going to make use of about 600 fewer staff than in its present configuration.
Based on the Ford web site, the plant employed greater than 3,000 workers as of April 2024.
Farley advised CNBC’s Phil LeBeau throughout an interview with “Squawk on the Avenue” on Monday that the automaker continues so as to add new jobs elsewhere.
“Ford’s the one automotive firm in America that is added 13,000 jobs because the recession. We’re not going to cease,” Farley stated.
— CNBC’s Phil LeBeau contributed to this report.
Correction: This text has been up to date to right that the Louisville Meeting Plant will safe about 2,200 jobs. A earlier model misstated the job affect.