And similar to that, I discovered myself considering: I would like the lives of these YouTubers.
See, I am a millennial raised within the infancy of the web — the iPhone was nonetheless a novelty throughout highschool — and there are occasions I really feel the generational chasm spanning myself, Gen Z, and, extra extraordinarily, the kids of Gen Alpha. Our digital worlds are simply completely different, and naturally so.
Youthful of us wish to be influencers greater than another profession, polling has proven, which is a job that merely didn’t exist for a very good portion of my life. It is an impulse I did not totally comprehend, actually, till I stumbled upon the channel Bob Does Sports activities. I get it now. As a result of, as a person in his 30s, I can safely say with no little little bit of disgrace, I would like the life these YouTubers have.
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If I may succinctly summarize what the channel does, I might go along with one thing like: It is three dudes (and some producers) who play golf collectively, fiddle, play golf and fiddle, gorge on copious quantities of meals, journey throughout the globe, and did I point out fiddle and play golf? To cite the parlance of our occasions: my dream date, cute.
Alongside the way in which, it’s became a profitable profession — over 1 million YouTube subscribers, main sponsorships, hangouts with well-known athletes, and life as parasocial celebrities to, effectively, principally dudes in my demographic.
“We by no means wish to lose that feeling of how loopy it’s,” Robby Berger, the Bob behind the eponymous Bob Does Sports activities channel, informed Mashable in an interview over Zoom. “As a result of, ’til this present day, it is very, very exhausting for us to wrap our heads round — seeing [the channel] develop and seeing it get larger, and going to golf programs and seeing what number of followers are arising [to us].”
Robby — aka Bob, aka Bobby Fairways, aka the D Man or Da — is the bandleader of the primary trio, which is rounded out by Joseph Demare — aka Joey Coldcuts, aka Cutsy, aka the D man or Da (do not ask) — and Nick Stubbe, aka Fats Perez, aka FP. However actual BDS heads know and love the producers Jet, Huge Ticket, and J Bone, too. It is a carnival of characters, and the movies do a very good job of highlighting their quirks. Watching the movies looks like being a silent participant in a buddies’ journey — there’s golf, inside jokes, and basic playing around from guys of their 30s. Sometimes talking, every video options the group taking part in golf with some type of problem. That may very well be a rating, a win-or-lose match-up, an quantity of meals to eat, plenty of drinks to drink, or some mixture of these objectives. The golf issues — you root for these guys — but it surely’s extra concerning the comedy of the group.
And it would really feel like a buddies journey as a result of everybody concerned is — or was, actually — a standard man. Berger and Demare met years in the past working on the 4 Season in Beverly Hills. Stubbe was a desk jockey working an accountant gig. Now, even should you’re not a golf fan, you would possibly acknowledge Berger from his humorous TikTok account. He is been working towards being a creator for some time, but it surely was {golfing} with Coldcuts — and later FP — that actually skyrocketed issues.
So, the place are they now?
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A sponsorship deal with Callaway, one of many largest names in golf.
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Their very own alcoholic drink line (Have A Day) and clothes line (Breezy).
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Movies with a number of the largest names in sports activities, together with Josh Allen, Jon Rahm, just a few Yankees, and extra.
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Alongside Barstool, main the upcoming Web Invitational, a newly created YouTube golf match with a $1 million prize pool.
A couple of years in the past, Berger was a part-time comic who’d present as much as sporting occasions to heckle the professionals (playfully). Now, golf magazines write about his each transfer.
“It looks like these little moments,” Perez informed Mashable. “It is like a step ladder of issues that is similar to: That is wild, that is wild, that is loopy, how are we right here?”
All of them talked about experiencing moments like that, however maybe none greater than their match towards common professional Max Homa. That video has racked up greater than 3 million views and was a tremendous, humorous, and suspenseful golf match. It was additionally an indication that the golf world noticed BDS as reputable.
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A rising tide lifts all boats, and it is not just like the BDS crew are the one YouTube golf creators spiking in recognition. Counterparts and frequent collaborators like Grant Horvat and the Bryan Bros, as an illustration, are tremendous common. YouTube golf, normally, has turn into a style in and of itself — this amid golf’s post-2020 rise in recognition on-line and in any other case — and has led to creators getting invited to take part in each PGA Tour and LIV Golf occasions.
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What separates BDS, nonetheless, is that they are genuinely humorous whereas taking part in the stuffiest sport recognized to man. Horvat is perhaps YouTube golf’s “golden boy” — he appears to attract his largest crowd from youthful golfers — however he merely couldn’t crush a complete giant pizza whereas taking part in just like the BDS guys. No person else in golf is quoting deep web lore. No person else in golf is fervently debating the deserves of chili in scorching climate. And nothing on the planet is making me chortle as exhausting as Cutsy — who famously runs a bit scorching — melting down as everybody else watches.
“If Bob had his means, I might be the sequel of The Truman Present… He would simply have eyes on me always. I feel I might simply be residing in a simulation or one thing.”
In some methods, that is the magic of the group. Between their movies, social presence, podcast, and extra, you begin to really feel like these guys. You are hanging out with them. And all of them are one-of-a-kind, Coldcuts perhaps most of all.
“If Bob had his means, I might be the sequel of The Truman Present,” Cutsy informed Mashable. “He would simply have eyes on me always. I feel I might simply be residing in a simulation or one thing.”
So once they’re out in public, individuals playfully give them shit as a result of they really feel like previous friends. It is a humorous phenomenon. Individuals like to rib FP for struggling of their meals challenges, regardless of, , the phrase Fats being in his identify.
“On the golf course or airports, [I’ll get], ‘You have to step up your sport with the donuts,'” FP stated whereas laughing.
Bob, poor Bob, will get numerous shit and even unsolicited recommendation about his golf sport. FP is a genuinely good golfer, Cutsy can smack the hell out of the ball and is bettering, whereas Bob…Bob typically fights demons on the market. So, sure, like each golfer is aware of, different golfers can not help themselves however step in and share their ideas.
“My mistake is, I am going to take heed to every part. I am going to take no matter they provide me,” Berger stated.
Nonetheless, speaking to those guys, you get the sensation that they perceive how lucky they’re to do what they do. For dudes our age, one golf buddies’ journey a 12 months is a tremendous luxurious. They do it for a residing. It is a profession path that did not exist 5 years in the past, not to mention one thing they might’ve dreamt up as youngsters.
“I am fairly certain my grandparents do not know what I do,” FP stated. “We’ll have 2-million-viewed movies. After which I make, like, Virginia Golfer Journal, some free journal, they usually’re like, ‘Oh, look! You’ve got made it!.’ I am like, ‘Grandma, you gotta look over right here, like, flip the pc on.'”
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To see such a fast rise in recognition — and to see their lives shift completely — it is smart that the trio stated they count on to maintain doing extra of the identical. They emphasised that as they develop, they know enjoyable golf movies are the bread and butter. However that does not imply they do not take into consideration stepping it up. Late nights at Airbnbs typically finish with producers pitching an increasing number of outlandish concepts.
“Jet wished to do a meals and consuming problem, mixed, for 18 holes,” Coldcuts stated, noting the thought acquired vetoed. “It is similar to, ‘Yo, we’re gonna get stretchered out and airlifted to the ER.”
There was additionally a Jet-pitched concept of consuming a complete Thanksgiving meal…in a golf cart…in 9 holes.
“One Turkey in 9 Holes, like, what is the title?” FP joked. “It feels just like the man simply desires to see us endure typically, which, , I do not blame him.”
So sure, issues would possibly get weirder on the channel, however do not count on the system to alter. Berger stated doing what they do has opened unimaginable doorways. They will maintain at it and see what slides open subsequent.
“Proper now, we do not actually wish to change something,” Berger stated. “As a result of we’re having a lot enjoyable, and we’re capable of make a enterprise out of it.”
