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- Google simply confirmed off its forthcoming Pixel 10 in a recent teaser
- The 30-second commercial not-so-subtly takes goal at Apple delaying the brand new Siri
- It tells the viewer to “Ask extra of your telephone.”
We’re simply 16 days away from Google displaying off its Pixel 10 household alongside another gadgets, and a brand new teaser gave us a recent have a look at the smartphone, but additionally a reminder from the tech big.
Alongside some sneaky pictures of the left and proper facet in addition to an almost full reveal of the rear of a Pixel 10, together with the truth that the ‘digicam bar’ is sticking round whether or not you prefer it or not, Google writes, “Ask extra of your telephone.”
It’s a standard theme of the teaser commercial dubbed “Google Pixel 10 | Quickly” and never so casually calls out Apple over its delay in rolling out the AI-powered Siri. Whereas the commercial doesn’t point out Apple, the narration kicks issues off by saying, “In the event you purchase a brand new telephone due to a characteristic that’s coming quickly…” It goes on to remind the viewer that for those who’re nonetheless ready over a yr for it, the way you outline ‘quickly’ might very effectively change.
And on Instagram, the place Google shared it from a number of handles, it invitations us to “Get exterior your consolation telephone”. It is intelligent, I will give them that.
Google is probably going hoping that you simply’ll get the trace swiftly and change to a Pixel 10 or one in all its different new gadgets. Not so subtly, the backing monitor to this 30-second teaser is an instrumental model of “The Subsequent Episode” by Dr. Dre.
In fact, it highlights that the newest Pixel 9 household – 9, 9 Professional, 9 Professional XL, and 9 Professional Fold – all got here with a bounty of AI software program and options obtainable out of the field. These gadgets, which all characteristic Google’s Gemini AI fashions, allow you to take group photographs with fewer arms, and all come bundled with a really succesful assistant. These telephones may search what’s in your display screen – Circle to Search – and have a brand new software referred to as Pixel Screenshots.
Apple initially introduced all of its AI options below the Apple Intelligence umbrella in June of 2024, shipped the iPhone 16 household, which was constructed for Apple Intelligence, in September of 2024, after which launched the primary set of these options again in October of 2025.
Within the Spring of 2025, Apple introduced a delay within the AI-powered Siri. In an interview with TechRadar’s Editor-at-Massive, Lance Ulanoff, Apple’s Craig Federighi defined the delay, noting that it was taking a bit longer and was anticipated to be resolved subsequent yr.
Apple has since been a bit extra clear on this, with Tim Prepare dinner noting on the This autumn earnings name that the groups are making good progress and that it ought to be set to ship subsequent yr, in 2026. Even so, that’s an extended watch for the AI-powered Siri, one which many had been hoping to get their arms on – myself and lots of of my colleagues included.
With Google setting the stage for its gadget unveil on August 20, 2025, which is probably going a number of weeks earlier than Apple units a ‘particular occasion’ to point out off the iPhone 17 household, plainly group Pixel simply needs to get forward and poke some enjoyable on the identical time.
Google is ready to unveil these new gadgets – we’re anticipating the Pixel 10, Pixel 10 Professional, and Pixel 10 Professional XL – simply weeks after Samsung dropped the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE. In keeping with leaked pricing, although, Google may be holding steadfast with out growing the fee for its essential telephones – that’ll be a delight to our wallets.
We’re additionally not anticipating a drastic redesign for the Pixel 10 household, perhaps just a few new colours, however the fashionable look that Google ushered in with the Pixel 9 is probably going right here to remain, with this teaser mainly confirming it. Even so, although, it’s possible Google has a brand new silicon Tensor processor powering these and a few spectacular AI options within the pipeline.
Contemplating there’s nonetheless over two weeks earlier than Google’s occasion, I’d be stunned if we don’t see some extra teasers. Let’s simply see how direct they get, and if Google opts for a change in artist for the music accompanying them.
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