Identified for her vibrant “glitter pop” sound and playful, theatrical aesthetic, Lo Lauren is THE British pop lady you NEED to know!
Together with her music mixing catchy melodies with vivid storytelling, Lo attracts inspiration from artists together with Katy Perry, Lorde, and Frank Ocean, to create an emotive, but cinematic musical fashion of her personal.
Away from the recording studio the Kent-born singer / songwriter is thought for her DIY creativity—crafting her personal hair clips and incorporating classic finds into her music movies, together with her mum’s wedding ceremony costume! In current months she has introduced particulars of her new membership ‘GLO’ – a month-to-month occasion the place she’s going to meet followers up and down the nation for one-of-a-kind, intimate performances and crafting golf equipment.
Lo Lauren – Wonderlust
To rejoice the discharge of her debut EP ‘Wonderlust’ this month, we caught up with Lo Lauren to speak new music, artistic challenges, musical inspirations and what followers can count on to see from her subsequent…
Congratulations on the discharge of your new EP ‘Wonderlust’ – how are you feeling now that it’s lastly on the market for folks to listen to?
Thanks! I’m feeling proud – I actually love these songs, the movies and the little world we’ve created. It’s thrilling as a result of it seems like a milestone to launch my first undertaking and I believe it’s necessary to rejoice all of the wins, so I’m defo feeling like I’m on a excessive proper now.
Speak to us concerning the title…
‘Marvel’ was the music that began this undertaking, so I needed a nod to that, however one thing that helped to create an environment – for me wonderlust is that this fixed whirlwind of creativeness. The intrigue into what may’ve been or nonetheless could possibly be, the will to interrupt out of this extraordinary mind-set and reside out your fantasies.
Did you have got a set imaginative and prescient for the sort of music you needed to make? And had been there any specific matters / points you needed to cowl?
I’ve all the time felt most alive listening to huge pop songs. It’s what will get me going, a giant fats singalong punchy pop music. In order that was the one agenda actually, alongside ensuring that all of it felt within the realm of ‘glitter pop’ – sparkly, enjoyable, really feel good (for probably the most half). Conceptually I needed to cowl a wide range of themes that I felt like I’d skilled within the final couple years, and it turned out that each music focuses on need – totally different sorts – however all eager for one thing, which is fairly reflective of the place I’m at proper now in my life.
You’ve dabbled with a lot of totally different musical genres now, how a lot enjoyable did you have got within the studio experimenting with all of these totally different kinds and sounds?
We had a great deal of enjoyable, mixed with many lengthy, tiring nights making this EP. I found I really like a Juno synth, which is from the 80s, and try to chuck it in each music (laughs). I attempt to not deal with the ‘style’ as such an excessive amount of and deal with writing the perfect music we are able to. I believe naturally I all the time write with tremendous pop sensibilities which ties all of the songs collectively, however I believe the umbrella of pop is clearly fairly extensive, so it offers us scope to maintain every music fascinating and in it’s personal world.
How did you go about selecting which tracks to incorporate, and was it troublesome to determine upon the track-list?
We simply went with the 5 songs which we felt had been the perfect to be trustworthy – there’s a pair songs that would’ve been on this EP which I’ll miss, however they weren’t fairly proper, so perhaps they may have their second later down the road. I actually imagine good songs stand the check of time – ‘Marvel’ and ‘Rose & Jack’ are already 4 years outdated for instance…
What had been a number of the greatest artistic challenges you confronted, and the way did you overcome them?
Movies! God the movies… making an attempt to make visuals and produce your bold concepts to life with no funds is unbelievably exhausting! I’m actually fortunate that so many individuals and mates had been prepared to get entangled and make them occur. For me they’re a very necessary a part of the music, so it was a case of simply getting artistic and seeing what you may make inside your means.
Would It Be So Unhealthy (Official Video)
How would you say you’ve grown and advanced as an artist all through the method of creating this EP?
I believe you study a lot from releasing music – as soon as it’s out, you achieve an entire new perspective. So I’ve learnt to care loads much less concerning the little issues, and I’ve gained a brand new confidence in who I’m that I’m able to take into my subsequent period… enjoyable!
You’ve usually spoken of your affection for noughties pop – what’s it about that specific time in music that evokes you probably the most?
Primarily, it’s memorable. I really feel like a lot music is over-written in the mean time, I’m a melody-first listener and I believe the music of that period was gold when it comes to hooks, and really feel good vitality. It additionally had a theatrical ingredient that I aspire to recreate, it’s so cool to see artists like Sabrina Carpenter and Chappell Roan deliver again massive pop in an identical method.
How do you go about incorporating parts from that period into your personal work?
I attempt to take inspiration from the simplicity and the drama, and all the time say to myself: “can I think about this being performed in a stadium?” The reply all the time must be sure.
Which of your fellow friends would you say affect you probably the most?
Oooh when you imply songwriters then all of the folks I work with on my information encourage me and a part of the rationale I really like collaborating is as a result of I like to be challenged or hearken to totally different opinions! When you imply artists, proper now I’d say Chappell Roan is probably the most inspirational – nobody essentially influences what I write or create, however I watch her interviews, hearken to her songs and actually resonate together with her journey beginning out so DIY. I really like the theatrics she has introduced again together with her massive pop music and aspire to create a world like hers!
Did you all the time l know the kind of artist you needed to be?
I all the time needed to create huge singalong pop music, nonetheless it undoubtedly took me a interval of ‘making an attempt to be cool’ to understand that totally and personal my identification. I really feel actually assured in who I’m now, however it’s eternally creating as I study new issues and there’s nonetheless a lot I need to share and get entangled in.
What’s subsequent for Lo Lauren?
I’m at the moment writing new music and have some songs able to go for my subsequent undertaking, which I’m dying to share. So new music!!! Some reveals and the launch of my first GLO occasion which will likely be crafts based mostly neighborhood hangs and an opportunity for me to attach with the folks which are supporting my music.
Obtain / stream ‘Wonderlust’ right here
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