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Golf was invented in Scotland, so it appears becoming Johnnie Walker, one other Scottish staple, continues to embrace the sport forward of the nation’s greatest rivalry subsequent week.
The Ryder Cup, which will likely be held on the iconic Bethpage Black course on Lengthy Island from Sept. 26-28, is among the most thrilling rivalries in sports activities as Crew USA and Crew Europe battle to see who will personal bragging rights till the following event in 2027.
So, Johnnie Walker, the world’s No. 1 scotch whisky model, unveiled “The Spirit of the Cup” initiative that’s fan-first pushed and celebrates nationwide pleasure — irrespective of which aspect you’re pulling for.
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One of many Johnnie Walker and Devereux Golf vogue items created for “The Spirit of Golf” initiative. (Johnnie Walker)
As a part of the initiative, Johnnie Walker collaborated with Devereux Golf, a trendsetting attire model, to create vogue devoted to the event’s rivalry. It mixes road fashion and the vitality that New York Metropolis can convey out in anybody, given how shut this yr’s event is to the “Huge Apple.”
From daring jerseys to traditional polos and cardigans, golf followers can rep the squad they love, whereas additionally displaying off their very own vogue sense.
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However that’s not all. Johnnie Walker additionally created Cocktail Courier kits, which can be found in each U.S.- and Europe-themed editions. The kits characteristic the Maintain Strolling 18 cocktail, a golf-themed refreshment that additionally included Devereux and Johnnie Walker merchandise to rejoice the second.
Johnnie Walker’s Cocktail Courier package tailor-made for Crew USA forward of the Ryder Cup. (Johnnie Walker)
Lastly, and maybe the good a part of the initiative, is getting golf followers collectively in New York Metropolis all through Ryder Cup week by “The Spirit of the Cup Tour.”
Johnnie Walker will likely be organising a branded truck that will likely be stopping at a number of places by town to host watch events, give out unique Devereux Golf merchandise, play road golf video games, and naturally, serve golf-inspired cocktails. Whereas Maintain Strolling 18 is a traditional, Johnnie Lemonade and Blue in One will even be obtainable to anybody who needs to catch the event with the Johnnie Walker group.
This whole initiative is completed to ship on the model’s mission to make golf accessible, inclusive and enjoyable for everybody. And there’s maybe no higher time to try this as nations unite to help their aspect within the Ryder Cup.
“At Johnnie Walker, we champion moments that convey individuals collectively, and ‘The Spirit of the Cup’ completely captures the vitality, ardour, and camaraderie that golf conjures up,” Jesse Damashek, senior vice chairman of whiskey portfolio, Diageo North America, stated in a press launch.
Fashions sporting Johnnie Walker and Devereux Golf collaboration for “The Spirit of the Cup” initiative forward of the Ryder Cup. (Johnnie Walker)
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“Golf has all the time been a part of our historical past, however this previous yr we’ve taken daring steps to reenergize that legacy — bringing immersive fan experiences to the Charles Schwab Problem and Waste Administration Phoenix Open, reviving our historic hole-in-one custom and now channeling the vitality of golf’s greatest rivalry to a broader, extra connective viewers.”
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