Kim Kardashian has the web in a tizzy over the most recent launch from her Skims shapewear line.
The fact star launched the Seamless Sculpt Face Wrap — an merchandise that’s designed to apparently form the jawline — on Tuesday, and it’s already offered out.
Described on the corporate’s web site as its “first-ever face innovation,” the wrap, which comes in colors clay or cocoa, is made with “signature sculpting fabric and infused with collagen yarns for ultra-soft jaw support.”
Though its description says the face wraps are infused with the collagen yarns, the website says the product’s fabric contains “81% Polyamide and 19% Elastane.”
In a video shared to her Instagram story on Tuesday, Kardashian noted that the apparatus that social media users have compared to a “medieval torture device for your face” is designed to “wear at night or just around the house.”
“Ok guys, so you know we’ve been doing shapewear for a really long time,” Kardashin said, according to BuzzFeed. “And now we are gonna offer amazing face shapewear, which is just such a necessity. This material is actually infused with collagen yarns, and it’s just this amazing jaw support.”
The Skims founder added: “It just snatches your little chinny chin chin … it’s super comfortable to wear at night or just around the house.”
While Kardashian beamed over the new product, Instagram users accused the star of “profiting off [people’s] insecurities” underneath a submit promoting the face wraps on the Skims Instagram web page.
“This embarrassing for skims. Really embarrassing. This isn’t empowering for girls, that is making an attempt to revenue out of your insecurities,” somebody commented.
One other stated, “Mild reminder: they’re focusing on and profiting off your insecurities with stuff like this.”
“SKIMS: Making ladies really feel dangerous about themselves since 2019,” another person stated.
A separate person mocked the product, commenting, “Heaven forbid we let folks age gracefully.”
“I’m not a physician however I’m additionally not a dumbass and I’m failing to grasp how that is going to assist anybody’s chin lmao,” one other particular person added.
Different customers argued that the product might assist folks with “jaw points like TMJ” by protecting the jaw “in place in a single day.”
Signs of TMJ (temporomandibular joint) dysfunction can embrace jaw ache and tenderness, based on the Nationwide Institute of Dental and Craniofacial Analysis.
Reps for Skims didn’t instantly reply to HuffPost’s request for remark about whether or not there are any medical advantages to the wraps.
In the meantime on X, previously Twitter, customers couldn’t assist however make hilarious comparisons over the face wraps.
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