In accordance with new LS&Co. analysis, Gen Z leads the thrifting motion however 41% report no clothes restore abilities; that is the hole the Put on Longer Challenge is designed to shut.
SAN FRANCISCO, Calif. — January 14, 2026 — Right this moment, Levi Strauss & Co. (LS&Co.) introduced the launch of the Levi’s® Put on Longer Challenge, a brand new neighborhood engagement initiative designed to assist younger individuals take vogue into their very own fingers. This system will equip them with the talents and confidence to restore, refresh, and reimagine their garments—so they give the impression of being higher and last more.
Gen Z is driving the resurgence of thrifting, repurposing, and artistic self-expression in vogue. But, many youth had been by no means taught the talents wanted to restore and customise clothes — abilities as soon as handed down by means of generations or taught in faculties. A new survey performed by LS&Co. in the U.S. discovered that 41% of Gen Z report having no primary restore data, comparable to fixing a tear or stitching a button, which is almost double the speed of older generations. On the identical time, 35% of younger individuals say they’d preserve their garments longer in the event that they knew methods to repair them. This highlights a significant alternative to cut back clothes waste when the common American throws away 81.5 kilos of clothes annually1, which leads to greater than 2,100 kilos of textile waste coming into U.S. landfills each second2. Equipping younger individuals with the talents to increase the lifetime of their clothes reinforces LS&Co.’s efforts to make use of its scale, attain and platform to drive towards a extra sustainable, much less resource-intensive attire business.
The Levi’s® Put on Longer Challenge introduces free assets primarily aimed toward college students in grades 9 by means of 12. Developed in partnership with international edtech chief Discovery Training and aligned with nationwide Ok-12 schooling requirements, this system teaches younger individuals hands-on life abilities comparable to methods to restore and customise their garments, from stitching a button to patching a gap or tailoring a hem.
“At Levi Strauss & Co., we’ve spent greater than 170 years designing garments to be worn and liked for so long as potential. The Levi’s® Put on Longer Challenge builds on that legacy by giving younger individuals the arrogance and instruments to increase the lifetime of what they already personal,” mentioned Michelle Gass, President and CEO, Levi Strauss & Co. “By increase restore abilities inside the subsequent era and emphasizing the thought of sturdiness, we’re serving to spark a tradition of creativity, sustainability, and delight in taking good care of the issues we worth.”
Starting with highschool college students, the curriculum is now obtainable to educators and college students nationwide on the free platform. LS&Co. staff may also function volunteer ambassadors, bringing hands-on instruction into faculties and native communities. As well as, faculties utilizing Discovery Training Expertise, the cross-curricular supplemental useful resource, can combine Levi’s® Put on Longer Challenge instantly into classroom instruction.
“Our partnership with Levi’s® displays the rising demand in faculties for curriculum that connects tutorial studying with actual‑world, future‑prepared abilities. By means of the Put on Longer Challenge, college students achieve fingers‑on expertise that builds confidence, creativity, and sensible life abilities whereas deepening their understanding of advanced matters comparable to provide chain and useful resource administration. This initiative helps put together college students to be considerate, succesful problem-solvers,” mentioned Catherine Dunlop, Senior Vice President of Company Partnerships at Discovery Training.
Launching first in its hometown of San Francisco earlier than increasing globally, the Levi’s® Put on Longer Challenge will educate native youth by means of common alternatives to construct core restore abilities. This system will start with a Put on Longer Challenge workshop for San Francisco highschool college students on the LS&Co. Eureka Lab. Extra trainings and workshops will proceed all year long, together with activations throughout Tremendous Bowl weekend in San Francisco.
“Applications like Levi’s® Put on Longer Challenge resonate as a result of they meet college students the place they’re—hands-on, artistic, and rooted in actual life,” mentioned Ginny Fang, President of Spark, San Francisco Public Faculties. “When college students can study sensible abilities like repairing and caring for his or her garments, they’re not solely embracing sustainability, they’re gaining confidence, independence, and a way of delight in what they will create and keep themselves.”
Because the Put on Longer Challenge grows, LS&Co. will scale its curriculum by means of community-based companions and choose retail initiatives, creating extra entry factors for younger individuals and staff to interact in restore schooling. This strategy reinforces LS&Co.’s dedication to accountable consumption and encourages staff to spend money on their very own abilities, to allow them to then train others. These initiatives will construct upon LS&Co.’s legacy of crafting sturdy, high quality clothes designed to final a lifetime, empowering younger individuals in all places to look after, customise, and lengthen the lifetime of the garments they love. To study extra in regards to the Put on Longer Challenge, please go to levistrauss.com/values-in-action/wearlongerproject.
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About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is likely one of the world’s largest brand-name attire corporations and a worldwide chief in jeanswear. The corporate designs and markets denims, informal put on and associated equipment for males, girls and youngsters below the Levi’s®, Levi Strauss Signature™, Denizen® and Past Yoga® manufacturers. Its merchandise are offered in roughly 120 nations worldwide by means of a mixture of chain retailers, malls, on-line websites, and a worldwide footprint of roughly 3,200 retail shops and shop-in-shops. Levi Strauss & Co.’s reported 2024 web revenues had been $6.4 billion. For extra data, go to http://levistrauss.com, and for monetary information and bulletins go to http://buyers.levistrauss.com.
About Discovery Training
Discovery Training is the worldwide edtech chief whose state-of-the-art, PreK-12 digital options assist educators have interaction all college students and help tutorial achievement. By means of award-winning multimedia content material, tutorial helps, and modern classroom instruments which might be efficient, participating, and simple to make use of, Discovery Training allows educators to ship highly effective studying experiences in 45% of U.S. Ok-12 faculties and throughout 100+ nations and territories. By means of partnerships with districts, states, and trusted organizations, Discovery Training empowers academics with important options that encourage curiosity, construct confidence, and speed up studying. Study extra at www.discoveryeducation.com.
1, 2 Supply: U.S. Environmental Safety Company, “Info and Figures about Supplies, Waste and Recycling: Textiles Materials‑Particular Information,” https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/textiles-material-specific-data.
