Liquid Fleet has named James Miller as its new Gross sales and Advertising Director, with duty for overseeing the corporate’s progress technique and increasing its nationwide footprint, based on a press launch.
The appointment kinds a part of Liquid Fleet’s plan to extend its fleet measurement from 3,000 to five,000 autos over the following 5 years, whereas sustaining its goal of 35% annual progress.
Miller joins from Ayvens, the place he served as Strategic Account Director managing company fleet relationships. His earlier roles embrace Head of Mobility at Santander Shopper and UK Lead for OEM and strategic partnerships at BP Pulse, the place he labored on infrastructure and digital charging options. He brings expertise throughout company leasing, rental and fleet electrification.
Certainly one of Miller’s preliminary priorities will likely be to broaden the gross sales staff to help nationwide protection, alongside the addition of a digital advertising and marketing specialist. He commented that Liquid Fleet’s 6–12-month lease proposition, together with choices akin to wage sacrifice and short-term cowl, will stay central to its buyer technique. He added that the enterprise will proceed to give attention to “private customer support tuned into particular mobility wants.”
Managing Director Ismael Aumeerally mentioned Miller’s background in company rental and leasing could be “invaluable” as the corporate helps prospects transitioning to electrical autos. He famous that Miller’s appointment aligns with Liquid Fleet’s broader progress and ESG targets.
The announcement coincides with the corporate’s relocation to bigger premises in Telford, which embrace a buyer presentation suite and EV charging infrastructure. Aumeerally mentioned the city gives “a great geographic base supported by a powerful employees pool,” and that the brand new workplaces improve services for each colleagues and visiting companions.
“Liquid Fleet appoints James Miller to guide gross sales and advertising and marketing technique” was initially created and printed by Motor Finance On-line, a GlobalData owned model.
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