Netflix’s catalog contains all the things from movies and authentic collection to actuality reveals. Quickly, it would additionally supply a have a look at life past Earth. The streaming big is teaming up with NASA to launch stay house programming on its platform. Beginning later this 12 months, Netflix customers will have the ability to watch rocket launches, astronaut spacewalks, real-time mission protection and stay footage of Earth from the Worldwide House Station, NASA introduced yesterday (June 30). The partnership helps Netflix’s broader push into stay leisure and helps NASA join with a world viewers.
NASA launched its personal on-demand streaming service, NASA+, in 2023. Even after the Netflix partnership begins, NASA+ will proceed to be obtainable free of charge and with out advertisements by the company’s web site and app. Further particulars in regards to the Netflix collaboration might be shared nearer to its launch.
“The Nationwide Aeronautics and House Act of 1958 calls on us to share our story of house exploration with the broadest attainable viewers,” mentioned Rebecca Sirmons, normal supervisor of NASA+, in an announcement. “Collectively, we’re dedicated to a Golden Age of Innovation and Exploration—inspiring new generations—proper from the consolation of their sofa or within the palm of their hand from their cellphone.”
Netflix isn’t the one platform serving to NASA carry its protection to streaming audiences. Earlier this 12 months, the company partnered with Amazon to launch NASA+ content material on Prime Video’s Free Advert-Supported Tv (FAST) channel. Increasing NASA+ throughout a number of providers helps the company’s broader mission “to extra effectively share its missions,” mentioned Wes Brown, appearing affiliate administrator for NASA’s communications workplace, in an announcement on the time.
By its partnership with Netflix, NASA will acquire entry to a world viewers of greater than 700 million folks. Netflix, in flip, will add acclaimed house protection to its platform. NASA lately received an Emmy for its broadcast of the 2024 whole photo voltaic eclipse.
Netflix goes stay
Netflix’s foray into house programming aligns with its rising deal with stay leisure. The streamer has seen specific success with stay sports activities in latest months, drawing 108 million viewers for a boxing match between Jake Paul and Mike Tyson final 12 months and almost 65 million for a pair of NFL video games on Christmas Day.
Past sports activities, Netflix can also be leaning into stay occasions akin to award reveals, comedy specials and speak reveals. “It’s a very quick ramp,” mentioned Ted Sarandos, co-CEO of Netflix, final July, referring to the corporate’s push into stay programming.
As a part of its evolving technique, Netflix can also be turning into extra receptive to licensing offers with livestreaming companions. Earlier this month, it introduced a first-of-its-kind settlement with French tv community TF1 to carry its channels and on-demand content material to Netflix customers in France by 2026—an enlargement that displays the corporate’s broader ambitions past its conventional choices.
