She’s the Tzar of New York hashish.
This isn’t the primary time Jennifer Tzar has been coated by The Submit.
A decade in the past, the “excessive” style photographer was nabbed in Soho for marijuana possession and despatched to infamous Rikers Island.
It was, as The Submit crowed, “rotten ‘pot’ luck.”
Now, in a wild coincidence, the well-known former stylist, music video director and fotog is “again within the neighborhood,” she cheekily advised The Submit — because the founding father of New York’s first majority woman-owned, licensed hashish dispensary, Dagmar.
“I suppose it’s my nature to all the time see how I can flip lemons into lemonade … However this was positively a rare flip of occasions,” mentioned Tzar, 58. “The worst factor that ever occurred to me become the perfect factor.”
It was an image of her 2011 arrest that modified her life. It exhibits her perp-walked down Thompson Road after a late-night inferno engulfed her Soho house — with a 10-pound heap of “top quality” marijuana stashed inside, price an estimated $80,000.
Tzar revealed that “individuals nonetheless discuss” her headline-making arrest.
‘Actually, actually wanted cash’
Within the early 2000s, she photographed legends like David Bowie, Ozzy Osbourne, Bruce Springsteen and Snoop Dogg, plus shot campaigns for main manufacturers, together with Levi’s and Lancôme.
Her pictures have been printed in main media retailers like Rolling Stone, Spin and Billboard.
Splitting time between Soho and Mendocino County, California, the place she owned a 20-acre property along with her boyfriend, she began racking up payments once they broke up and amid an sickness her grownup daughter was dealing with.
“I had all these bills, and I actually, actually wanted cash,” Tzar advised The Submit. That’s when her weed work took off.
For 3 to 4 months, Tzar took in 40 kilos of marijuana from Mendocino neighbors who grew it, then offered it to NYC buddies — bringing in about $40,000 money a month.
“I wasn’t an enormous weed supplier … however I used to be counting piles and piles of cash,” she mentioned. “I obtained actually into it.”
However then her facet hustle went up in an enormous, literal blaze.
Up in smoke
On Aug. 5, 2011, Tzar — who was 44 on the time — wakened at 2:30 within the morning to find that the Soho constructing she had referred to as house for 21 years was on fireplace.
“I opened my bed room door and obtained wafted with main smoke. I knew I had minutes to get out of there, seconds even,” she mentioned.
“I simply grabbed two packing containers with $100,000,” she admitted, “and I ran out of the house, barefoot, in my underwear, tank high and no telephone.”
The Fireplace Division mentioned the dramatic three-alarm fireplace began within the basement and traveled to the sixth ground — Tzar was on the fifth.
She had a lifetime of recollections and belongings inside her house, but it surely was the ten kilos of weed that meant probably the most to the police when she was later ushered again in to gather her results.
“I put my title on the checklist [to be escorted inside], after which about half-hour later, I hear the police name my title and I’m, like, ‘OK, that is it.’ I stroll over to them, they handcuff me, and so they convey me a police automotive,” she mentioned.
She was charged with first-degree possession of marijuana — which carried a potential sentence starting from no jail time to 5½ years in jail, The Submit beforehand reported — and given a Friday night look earlier than a choose.
She thought she was house free when her bail was set at $2,000, however by the point a buddy arrived with the cash, the court docket had closed for the weekend.
“Hastily, they’re placing me in a paddy wagon. I’m, like, ‘The place are you taking me?’” she recalled.
She was despatched to Rikers — broadly thought of one of many worst correctional services within the nation.
“When you get into Rikers, it’s actually, actually laborious to get out. It’s identical to, you get misplaced and all of your rights are simply taken,” she mentioned of her fortunately temporary four-day keep.
After her launch, she lived in a Decrease East Aspect resort for a stint earlier than packing up her burned-out house and transferring to Williamsburg — as many different points of her life turned to ash round her.
“The whole lot was a nightmare after that,” Tzar mentioned.
“The publicity crushed my photograph profession,” she continued, noting that it was overshadowed by information of her arrest that changed her years of labor on the high of a Google seek for her title.
‘A beeline for Soho’
Realizing a felony rap wouldn’t be an attribute on job purposes, she offered her Mendocino house, took a $75,000 buyout from her Soho landlord and ultimately moved to Hudson, New York, the place she opened a bar. But it surely wasn’t the life Tzar was used to residing.
“I used to be actually bored up there,” she admitted, ultimately transferring to Los Angeles and opening one other consuming gap.
Then she heard from pals throughout the nation, asking whether or not she knew that New York legalized leisure weed in 2021 and was giving the primary 150 licenses to individuals with prior hashish arrests — prioritizing girls, individuals with disabilities, individuals of shade and others.
She certified.
At first, she insisted that having a hashish dispensary was the very last thing she needed to do. However as her pals continued to push her, she found that it gave the impression to be enterprise transfer.
“I began trying into it, and I used to be like, ‘Yeah, you possibly can positively make some huge cash,’” Tzar mentioned. She realized she had an actual imaginative and prescient for a store and leaned on her visible abilities and style background to do it proper.
“I needed it to be stunning, as a result of I’ve been in a number of dispensaries out in California, and so they’re simply all so bro-ish or like AT&T shops,” she mentioned, including that she needed to enchantment to her neighborhood — which she described as a complicated style, finance and movie star crowd.
Regardless of all of the twists that make it look like destiny or an act of revenge, Tzar mentioned founding the history-making dispensary was merely monetary choice.
“It took a yr and a half, however I lastly obtained licensed and made a beeline for Soho,” she mentioned.
Since returning to NYC, Tzar additionally obtained concerned in politics and labored carefully with the state’s Workplace of Hashish Administration in addition to Gov. Kathy Hochul, who Tzar says has referred to as her for her perspective and with whom she has even appeared at press conferences.
And in one other one more twist, the spot the place Tzar was arrested — 68 Thompson St. — is simply across the nook from her store, a tidbit she thinks is “humorous.”
Dagmar opened at 412 West Broadway, between Spring and Prince streets, on Dec. 15, 2023. Thanks to plain rules, it’s the one licensed dispensary in a 1,000-foot radius.
“You see individuals in fits subsequent to an previous woman behind the mannequin,” Tzar mentioned of her clientele, which she says consists of some A-list entertainers whose names she’ll preserve hidden in a haze of smoke.
The partitions of the store are coated in a daring teal that brightens as daylight washes in via the big home windows. The shop is lined with cupboards of curios like skulls and coral. A bronze statue of a lady in movement stands within the middle of the room on a claw-foot cupboard.
“After I get excessive, I like to have a look at issues — so there are all these fascinating issues,” Tzar defined.
Success — and potential growth
When the store opened, the largely feminine employees initially wore uniforms created by a former Christian Dior and Halston designer, which aligned with the placement’s aesthetic: All of it has a lady’s contact.
“Being the primary [woman-owned dispensary] is an enormous deal,” Tzar mentioned. She shared that the shop employs just a few male gross sales associates and stock employees; nonetheless, the chief crew and the vast majority of the employees are girls.
“I like working with girls,” she mentioned merely.
Tzar mentioned prospects have advised her they admire her sudden accomplishments.
“I meet so many fascinating individuals, and it’s identical to a very heat surroundings,” she mentioned of her store.
As for her pictures profession, that’s just about up to now. She does shoot promotional materials for her retailer, she mentioned, and in any other case solely often does different work, together with for a latest jewellery advert marketing campaign in Scotland.
However then there’s the shop’s success: Tzar claims the store made $4.5 million in gross sales in its first yr and expects to make someplace between $6 million and $7 million this yr. Plus, she is planning to open a second location in Williamsburg someday this yr.
All that regardless of her preliminary qualms about beginning a dispensary and revisiting her previous.
“It seems that I truly actually adore it,” Tzar mentioned.
