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Qatar Tourism and Go to Qatar delivered a robust efficiency and sustained strategic momentum in 2025, reinforcing Qatar’s place as a year-round tourism vacation spot.
Complete customer arrivals elevated 3.7 per cent to five.1m, with 674,000 guests welcomed in December alone, representing a close to 16 per cent improve in comparison with the identical month a 12 months earlier.
Progress was pushed by main worldwide occasions, together with the FIFA Arab Cup 2025.
The hospitality sector recorded strong development throughout all key indicators in the course of the 12 months. A complete of 10.8 million room nights have been bought, up 8.6 per cent in comparison with 2024, whereas whole lodging income reached QR8.3bn ($2.27bn), representing a 12 per cent year-on-year improve.
Greater than 35 international strategic partnerships have been activated in 2025, supported by over 95 built-in advertising campaigns throughout 19 worldwide markets.
Qatar tourism development
Qatar Calendar delivered greater than 600 occasions in the course of the 12 months, whereas the conferences, incentives, conferences and exhibitions (MICE) sector welcomed over a million worldwide enterprise guests. The sector additionally secured 14 worldwide bids for occasions scheduled throughout 2026 and 2027.
The designation of Doha because the GCC Tourism Capital for 2026 additional underlined the nation’s regional tourism management.
Service high quality remained a central precedence with the launch of Style of Qatar, beneath which as much as 800 eating places have been inspected nationwide and roughly 150 awarded three-star certification. This was supported by the continued development of the MICHELIN Information Doha.
Workforce growth additionally superior at scale, with greater than 55,600 Qatar Host and 13,000 Qatar Specialist programme completions delivered since 2022.
Digital enablement and operational readiness have been strengthened via Hayya, which processed almost a million e-visa functions and supported main occasions with greater than 1.1 million ticket scans in the course of the FIFA Arab Cup, with zero essential disruptions.
Cruise tourism continued to advance, with 72 cruise calls scheduled for the 2025–2026 season.
Collectively, these outcomes place Qatar Tourism and Go to Qatar to construct in direction of 2026, centered on sustainable development, service excellence, and long-term financial worth aligned with the Nationwide Imaginative and prescient 2030.
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