Reddit is flourishing within the A.I. period, whilst quick, artificial content material floods almost each nook of the web. The community-driven dialogue web site is the third most visited web site within the U.S., behind Google and YouTube (and forward of Amazon and Fb), the corporate mentioned yesterday (Oct. 30) on its third-quarter earnings name, citing Semrush’s October 2025 information. Reddit’s leaders mentioned they’re doubling down on the platform’s identification as “for people, by people,” whilst they use A.I. to assist spark extra genuine conversations.
Between July and September, Reddit introduced in $585 million in income, up 68 % from the identical interval final yr. Internet revenue surged greater than fivefold year-over-year to $163 million. The positioning had 116 million every day energetic customers on the finish of September.
“As Google and different engines like google grapple with problems with belief and authenticity, Reddit possesses what most A.I. firms are after: authenticated, nuanced, community-driven content material,” Baruch Labunski, CEO at digital advertising firm Rank Safe, informed Observer.
Co-founder and CEO Steve Huffman informed analysts yesterday Reddit is doubling down on making the platform “a real search vacation spot.”
To that finish, the corporate introduced it’s “redesigning the Reddit expertise,” specializing in a contemporary interface with superior search capabilities. It would proceed to roll out its generative A.I. instrument, Reddit Solutions, and new A.I. options will assist customers interpret guidelines distinctive to every subreddit and convey submit insights to the highest.
Reddit mentioned 75 million customers utilized Reddit’s search functionalities every week within the third quarter, with that quantity anticipated to develop. “Reddit Solutions supplies customers with curated, community-powered insights which can be usually extra useful than conventional net outcomes,” Huffman mentioned. “Our goal is to have a single, nice search expertise.”
“Good transfer towards a extra ‘search-forward’ expertise, however it’s nonetheless a tightrope stroll,” Labunski mentioned. “The successful technique is to allow Reddit’s self-discovery and IP moderation with A.I., whereas leaving the chaotic human interactions intact.”
Reddit continues to include extra A.I., particularly sparsely, translation, video and interactive options. Reddit has launched A.I.-supported moderator instruments in additional than 3,000 communities, with a broader rollout on the horizon. For instance, moderators can use A.I. to view a abstract of a consumer’s profile. “We’re utilizing A.I. to make it simpler for these user-written guidelines or moderator-written guidelines to be enforced robotically to make moderation extra enjoyable and environment friendly,” Huffman added.
In the meantime, Reddit’s A.I. translation now handles 30 languages, and the corporate is planning to broaden this to drive extra worldwide progress.
The platform not too long ago hosted its first video AMA (ask me something) with NASA and plans to proceed increasing video in its greater than 100,000 subreddit communities. Video remark replies are additionally increasing.
Reddit’s promoting platform continues to see updates, and the group is at the moment creating interactive adverts. Huffman mentioned adverts stay their “core enterprise” they usually’re persevering with to roll out their machine-learning-enabled dynamic product adverts, which use consumer intent information to tell who to indicate adverts to.
Reddit’s hyper-focus on search and A.I. proves the corporate has moved properly past a discussion board web site. That is “Reddit telling the promote it needs to be the place the place human context will get discovered and never simply the place LLMs crawl,” Martin Jeffrey, founding father of digital advertising company Harton Works, informed Observer.
