ADNOC Distribution has relaunched its ADNOC Oasis comfort model. Unveiled on Tuesday as ‘Oasis by ADNOC,’ the new-look shops that accompany the various firm gas pumps will now characteristic a premium ‘On-the-Connoisseur’ idea.
The refreshed identification modernises the Oasis model, and central to this replace is the introduction of the ‘On-the-Connoisseur’ idea.
The shops are actually designed to satisfy the rising demand for premium, on-the-go meals and beverage choices from clients.
By mixing top quality with velocity and comfort, the idea goals to bolster the retailers’ place because the UAE’s go-to vacation spot for accessible connoisseur eating.
Bader Saeed Al Lamki, CEO of ADNOC Distribution, commented: “ADNOC Oasis has been a agency fixture within the communities now we have served for many years.
“With the launch of ‘Oasis by ADNOC,’ we’re refining what we do finest – delivering high quality, selection, and accessibility – whereas staying true to our Emirati identification. This refreshed identification displays a renewed promise to create welcoming areas for the moments that join individuals.”
ADNOC Oasis serves hundreds of thousands of consumers yearly throughout its increasing community of 379 areas within the UAE, in addition to in Egypt and Saudi Arabia. Because the UAE’s largest domestically grown specialty espresso chain by footprint, it’s famend for its high-quality, on-the-go expertise, incomes high marks from clients. In a current survey, its espresso obtained 81 per cent score.
The up to date menu options an expanded beverage choice, together with revamped Barista espresso blends, ceremonial-grade matcha, and protein shakes, alongside new meals choices resembling wholesome wraps, recent salads, and connoisseur sandwiches. Signature favourites like connoisseur hotdogs and artisanal pizza stay, providing one thing for each style.
Reflecting its dedication to native expertise and business, ‘Oasis by ADNOC’ additionally champions Emirati entrepreneurs by that includes UAE-made merchandise, domestically sourced components, and homegrown F&B manufacturers throughout its shops.
Other than a refreshed model identification, the relaunch will reinforce the corporate’s dedication to high quality, innovation, and elevated buyer expertise.
The model refresh comes amid sturdy momentum in ADNOC Distribution’s non-fuel retail (NFR) enterprise. Within the first half of 2025, NFR gross revenue elevated by 15 per cent, day by day non-fuel transactions rose by 11 per cent, and comfort retailer gross revenue grew by 21 per cent, pushed by larger transaction volumes, improved conversion charges, and an expanded product vary.
The launch is aligned with the corporate’s 2024–2028 progress technique, which goals to develop non-fuel transactions by 50 per cent and place ADNOC service stations as top-tier comfort locations.
