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Renting in Santa Cruz, California now requires a stifling earnings of greater than $168,000 simply to lease a two-bedroom, a determine that makes it probably the most unaffordable market within the nation for the third yr in a row.
Within the Santa Cruz space, situated on the Central Coast about 75 miles south of San Francisco, the hourly pay wanted to afford a modest two-bedroom has risen from $63.33 in 2023 to $81.21 in 2025, in response to the Nationwide Low-Earnings Housing Coalition’s 2025 Out of Attain report.
That is up almost 30% since 2023 after they had been first put on the high of the checklist.
BILLIONAIRE IN-N-OUT HEIRESS LYNSI SNYDER AND FAMILY LEAVING CALIFORNIA FOR TENNESSEE
Guests pack the seashore in entrance of the Santa Cruz Seaside Boardwalk in Santa Cruz, Calif., on a summer season day. The coastal metropolis has been ranked the least inexpensive rental market within the U.S., in response to the Nationwide Low Earnings Housing Coalition’s 2025 (Tayfun Coskun/Anadolu Company by way of Getty Pictures / Getty Pictures)
Meaning a renter should now earn $168,920 a yr, or $4,223 a month, to afford a two-bedroom at truthful market lease within the metro space, the report reveals. In California, the place the minimal wage is $16.50, that’s the equal of working 4.9 full-time jobs.
The report finds that the everyday renter doesn’t come shut. The common renter in Santa Cruz County earns $22.13 an hour. At that fee, it might take about 3.7 full-time jobs to afford an condo.
“It is a No. 1 we don’t need to be,” mentioned Elaine Johnson, govt director of Housing Santa Cruz County to the Santa Cruz Sentinel. “That is an all-hands-on-deck type of time for everybody concerned.”
California state dominates affordability rankings, in response to the Out of Attain report. The Golden State is residence to eight of the ten costliest metro areas, together with San Jose, San Francisco, Salinas, and Santa Barbara. Statewide, the common housing wage for a two-bedroom condo is almost $50 per hour, which is the best of any U.S. state.
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The shoreline with a view of the Wharf close to the Santa Cruz Seaside Boardwalk in Santa Cruz, Calif. The coastal metro now requires $81.21 an hour to afford a modest two-bedroom rental, the best within the nation. (Stephen Dunn/Getty Pictures / Getty Pictures)
On the present minimal wage, a full-time California employee would want to place in 120 hours per week to afford the common two-bedroom condo. In line with the report, “Nowhere in the USA—no state, metropolitan space, or county—can a full-time minimum-wage employee afford a modest two-bedroom rental residence.”
The report attributes the issue to a extreme and protracted provide scarcity, estimating a nationwide hole of seven.1 million inexpensive rental properties for very low-income or ‘ELI’ households.
Critics say California’s housing market can also be hindered by overlapping layers of regulation.
“CEQA[California Environmental Quality Act] and restrictive zoning rules are key contributors to California’s housing scarcity,” mentioned Dr. Wayne Winegarden, senior fellow on the Pacific Analysis Institute. “Prevailing wage mandates coupled with costly environmental mandates… additional inflates housing prices.”

Folks stroll via the Santa Cruz Seaside Boardwalk amusement park in Santa Cruz, Calif. The favored vacationer vacation spot can also be residence to the best housing wage within the nation. (Craig Lee/San Francisco Chronicle by way of Getty Pictures / Getty Pictures)
Santa Cruz County Republican Social gathering Chair Mike Lelieur informed FOX Enterprise the affordability disaster is a direct results of a long time of progressive coverage.
“The native planning division has made it so outrageously costly to construct that it’s simply not worthwhile except you’re backed by a giant company developer,” Lelieur mentioned. “Then you definitely add CEQA, coastal fee evaluations, countless allow delays, and greenbelt restrictions. It’s a bureaucratic blockade by design.”
He additionally criticized the College of California, Santa Cruz, for increasing its scholar inhabitants sooner than it builds housing. “UCSC retains increasing, however they’re not constructing dorms quick sufficient. So college students flood the native market and landlords jack up rents — as a result of mother and pa are paying the invoice,” he mentioned.
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“It is a housing disaster created by coverage,” Lelieur mentioned. “And except we alter course, it’s solely going to worsen.”
The Santa Cruz Seaside Boardwalk and the Santa Cruz County Enterprise Council didn’t instantly reply to FOX Enterprise’ request for remark.
The total report could be discovered at https://nlihc.org/oor