X/@rustyrockets
Lately, Model expressed his opinion on the MSNBC rebranding as “MS Now,” referring to the transfer as “filthy propaganda” in a transparent try by a failing community to separate itself from its equally failing outdated media model. In distinction with Model, an unbiased media persona and columnist, revealed a video by which he cried and mentioned which of the 2, refocus or consideration seize, was the true purpose behind the rebranding.
Commercial
The rebranding plans unveiled on MSNBC’s “Morning Joe” present can have the community’s title stripped to “MS Now” by the tip of the 12 months, which is able to stand for “my supply for information.” The NBC peacock may also be taken off of the emblem. Model was fast to dismiss all the bulletins as “not breaking information” however slightly “propaganda” and “advertising,” classifying the announcement because the type of content material that has come to characterize the mainstream media.
Through the announcement, Joe Scarborough’s feedback have been criticized by Model, primarily his feedback promising that the community will turn out to be extra “entrepreneurial” in addition to “rebel.” Joe Scarborough tried to defend the community, and Model was the primary to ridicule the declare Instagram. Model ridiculed the declare by highlighting the absurdity of a longtime firm proudly owning the community attempting to painting itself as an rebel whereas on the identical time doing enterprise with “international corporatism.” Model additionally identified the irony of Scarborough sitting in entrance of “icons of Washington” and on the identical time claiming to flee the company media.
Within the video, Model is seen with a glance of disgust as he watches the announcement segments, a glance that will increase after Scarborough evaluations President Joe Biden as “the very best Biden ever” each intellectually and analytically. Model dismissed the assertion as one of many many information lies, citing older contradictory statements from the identical hosts.
Utilizing the Model fashion of commentary, the community’s declining scores have been highlighted, together with the talked about MSNBC and CNN viewership losses within the final 12 months as Fox Information gained extra viewers share. Model labeled the rebrand as “determined panicking” as he thinks these networks uncover together with the rise of unbiased media they turn out to be “unviable to advertisers.”
Labelled the networks “advertisers” panic Model adopted throughout MSNBC and CNN rivalry to get the “viewers share” from the “rising.” With the rise of unbiased media Model thinks such networks are “unviable” with the “advert” help. Model additionally highlighted with the rise of unbiased media gamers the legacy networks are dropping relevance. The “determined west” assumes the rebranding from “…. Now” is the answer for the dropping old fashioned media enterprise.
Opposition from Viewers praising Model views reached from one other angle; “Lastly somebody saying what we’re all fascinated by this ridiculous rebrand!” was quoted and from the identical viewers, “They assume altering the title adjustments the content material? Identical lies, completely different packaging” repeated the primary Model critique that the rebrand presents no actual change.
Although, the remarks weren’t all hostile. One reasoned, “Why does he at all times should be so offended about every part? Possibly they’re really attempting to enhance,” implying some viewers is bored with Model’s common antagonistic tone. One other took a extra impartial stance, “I’ll imagine it once I see precise change,” holding off judgment slightly than rejecting the rebranding outright.
MSNBC is collapsing in actual time.
Their “MS Now” rebrand isn’t information, it’s a determined ploy to cover a failing mannequin constructed on propaganda for elites, Huge Pharma, and Biden.
Legacy media is dying. Impartial voices are the place reality is debated, uncovered, and shared freely. pic.twitter.com/kJHrzhqHuC
— Russell Model (@rustyrockets) August 27, 2025
Amid the rebranding controversy, MSNBC specifically, together with different cable information retailers, is going through a decline in efficiency. Based mostly on the Nielsen knowledge proven in Model’s video, MSNBC confirmed a year-over-year drop within the second quarter of 2025, with prime-time viewership falling by greater than 15% in comparison with the identical quarter of the prior 12 months. This decline is a transparent instance of the general wrestle legacy media faces with the shift in viewer preferences to newer information platforms.
Commercial
Model focuses his fury on the rebrand to MSNBC as a difficulty, while he fails to see that the rebrand is the answer; his critique see rebrand as one other strategy to conceal scaffolding, which MSNBC and others desperately want. Model is right in assuming rebrand does nothing to deal with issues of low-quality content material, ideological bias, or lately, the company stranglehold, which each media outlet suffers. Sadly, as a vocal commentator of the institution media, Model’s critique is without doubt one of the extra aggressive chapters of the bitter struggle between him and conventional mainstream media retailers.
