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Southwest Airways has introduced a significant change coming to its present seating system.
The Texas-based airline beforehand had a “choose any seat” coverage, permitting prospects to buy tickets in numerous boarding teams by deciding on the place they wished to take a seat upon boarding the aircraft.
On July 29, Southwest will probably be assigning seats to prospects reserving flights starting on Jan. 27, 2026 — making it the final airline to drop open seating.
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Tony Roach, Southwest government vp of buyer and model, mentioned in a press launch that prospects need “higher management over their journey expertise.”
“Assigned seating unlocks new alternatives for our prospects — together with the flexibility to pick Further Legroom seats — and removes the uncertainty of not realizing the place they’ll sit within the cabin,” mentioned Roach.
Southwest Airways has introduced a shift from open seating to assigned seats beginning on July 29 for flights booked from 2026. (Scott Eisen/Bloomberg by way of Getty Photos / Getty Photos)
He added, “This is a crucial step in our evolution, and we’re excited to pair these enhancements with our legendary customer support.”
A Senate investigation report final 12 months reviewed information from 5 airways: American Airways, Delta Air Strains, United Airways, Frontier Airways and Spirit Airways.
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It discovered they collectively earned $12.4 billion in income from seat charges between 2018 and 2023.
The airways not too long ago carried out a considerable change by ending their well-known “luggage fly free coverage” in Might.

“Assigned seating unlocks new alternatives for our prospects — together with the flexibility to pick Further Legroom seats — and removes the uncertainty of not realizing the place they’ll sit within the cabin.” (Paul Hennessy/SOPA Photos/LightRocket by way of Getty Photos / Getty Photos)
The Senate Everlasting Subcommittee on Investigations’ majority-staff report, “The Sky’s the Restrict: The Rise of Junk Charges in American Journey,” additionally discovered the airways made $1.2 billion from checked bag charges.
Flight passengers had blended reactions to Spirit’s information on social media, sharing their ideas on the coverage change.
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“Excellent. That mad scramble for seats was all the time aggravating,” mentioned one man on X.
One other person wrote, “No extra free checked [bags], no extra free adjustments. Out of the blue it is no totally different from another airline.”

Southwest ended its coverage of “luggage fly free” in Might. (DANIEL SLIM/AFP by way of Getty Photos / Getty Photos)
“The power to keep away from infants and pets was the one cause I flew them. No extra,” mentioned one person.
An individual posted on X, “This can be a good transfer for sooner boarding on the airline and extra honest for A-listers.”
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FOX Enterprise reached out to Southwest Airways for remark.