Sydney Sweeney is being slammed by followers for allegedly selling “Nazi propaganda” together with her new “Nice Denims” advert for American Eagle Outfitters.
The clothes model introduced final week that the “Euphoria” star can be spearheading their new marketing campaign beneath the tagline: “Sydney Sweeney Has Nice Denims.”
In one of many adverts, the 27-year-old actress, wearing full denim, walked towards an American Eagle billboard and painted over it.
The phrase “Genes” was crossed out with a white line to be corrected to “Denims.”
In one other one of many marketing campaign movies, the “Anybody However You” actress might be seen buttoning and zipping up her denims whereas mendacity down. A voiceover options Sweeney speaking about how genes which are handed from guardian to offspring usually decide traits equivalent to “hair colour, persona and even eye colour.”
Sweeney, who has blue eyes, ended the video by trying on the digital camera and saying, “My denims are blue.”
A number of TikTok customers known as out the advert for allegedly being “Nazi propaganda” and a “racialized canine whistle,” arguing that it praised Sweeney’s genetics of getting blond hair and blue eyes.
“When these traits are persistently uplifted as genetic excellence, we all know the place this leads,” mentioned one TikTokker.
“This simply echoes pseudoscientific language of racial superiority. All all through historical past, these traits have been weaponized to uphold a racial hierarchy,” she added.
A number of followers agreed with the TikTok consumer’s sentiments and shared their disdain for the advert within the feedback part of American Eagle’s put up.
“Who permitted this marketing campaign 🚮,” wrote one consumer.
“That is what occurs when you haven’t any ppl of colour in a room. Notably in a time like this. This advert marketing campaign received so caught up on this ‘intelligent’ play on phrases and this stunt the ppl within the room missed what was so blatantly apparent to anybody not white,” added one other.
“By no means procuring at AE once more,” declared a 3rd particular person.
“Jesus Christ – that is such a f–ked up marketing campaign,” commented a fourth particular person, whereas one other mentioned: “It’s giving ‘Delicate Nineteen Thirties Germany.’”
Web page Six has reached out to American Eagle and a rep for Sweeney for remark.
