With “The Lengthy Stroll” about to hit theaters on Sept. 12, Lionsgate is amping followers up by introducing a strolling problem for audiences. The movie studio is holding a particular screening the place moviegoers should preserve strolling on a treadmill in the event that they need to see the complete film.
That’s proper, when you don’t sustain a tempo that’s quicker than 3 mph, you then’ll have to depart the theater — even when the film isn’t over.
“In the event that they cease, they are going to be pulled from the screening and escorted out of the theater,” a press launch for the activation reportedly reads. The screening will happen on the Culver Theater on Saturday, Aug. 30, the place a theater home has changed the entire seating with treadmills.
The studio’s problem performs into the dystopian horror’s total plot, which follows 50 teen boys who’ve been chosen or volunteered to take part in an annual, televised strolling contest. All of them should preserve strolling at a tempo of three mph or they’ll be shot, however they do get three warnings. The should preserve strolling till just one competitor is left.
The movie was tailored from Stephen King’s novel of the identical title.
Down for the problem? Sadly, the members have already been chosen, per Dexerto. Nonetheless, the occasion is unquestionably driving up some pleasure and anticipation for the movie.
“That is kinda enjoyable advertising and marketing concept,” Patrick Schwarzenegger mentioned in an X submit, seemingly excited on the distinctive activity tied to the movie’s launch. “I can’t wait to observe this film — appears to be like superior.”
The movie is roughly an hour and 48 minutes lengthy The prize for the winner(s) is simply that you simply have been in a position to see the complete film. “The Lengthy Stroll” releases in theaters, the place you’ll be capable to sit down, on Sept. 12.
