For many years, purple wines—Bordeaux First Growths, Tremendous Tuscans, Grand Cru Burgundies—have dominated the narrative round nice wine amassing and funding. The standard knowledge has lengthy equated collectability with sturdy tannins, lengthy cellar lives and well-known château names. At the moment, that paradigm is being challenged.
White wines, significantly these from Burgundy, are asserting themselves not solely as sensory equals however as funding property with actual endurance. The present second presents a compelling alternative for collectors to rethink the position of white wine of their cellars and portfolios.
White Burgundy is quickly rising in stature amongst collectors and connoisseurs. Lengthy overshadowed by its purple counterparts, that dynamic is shifting—and quick. Nowhere is that this extra clear than within the Côte de Beaune, the place legendary vineyards like Montrachet, Bâtard-Montrachet, and Meursault Perrières produce among the world’s most coveted Chardonnay. With hovering demand, restricted provide and skyrocketing costs for high producers like Coche-Dury, Leflaive, Roulot and Ente, white Burgundy is lastly having its second. Current knowledge from Cult Wines’ July 2025 White Burgundy Report highlights converging traits which might be reshaping perceptions of white wine collectability—and underscoring its funding potential.
Efficiency, resilience and shortage
The numbers inform a transparent story. White Burgundy has considerably outperformed purple Burgundy over the previous 5 years. In line with Liv-ex knowledge, the white wine parts of the Burgundy 150 Index not solely rallied greater than their purple friends main into the 2022 market peak, however they’ve additionally proven better resilience within the subsequent correction. Whereas broader Burgundy indices have softened since early 2023, costs for high white producers have remained notably sturdy.
Why? The reply lies in a mixture of deepening international demand, constrained provide and the standard revolution in white winemaking. Chardonnay could also be cultivated around the globe, however nowhere else does it attain the identical stage of nuance, minerality and age-worthiness as in Burgundy. Climates corresponding to Puligny-Montrachet’s Les Pucelles or Meursault’s Perrières supply wines of such precision and layered complexity that they rival, and more and more exceed, the collectability of purple equivalents.
On the identical time, local weather change is creating structural shifts in Burgundy’s manufacturing panorama. Chardonnay is extra susceptible than Pinot Noir to spring frosts and erratic flowering, and up to date harvests, 2021 and 2024 included, have seen lowered yields. That shortage just isn’t cyclical; it’s systemic. Fewer bottles, rising demand and a tightening international market all contribute to cost assist, even throughout broader downturns.
Client tastes and funding logic
Shifting client preferences additionally play a pivotal position. Cult Wines’ report highlights a dramatic rise in international white wine consumption, particularly in key markets like the USA, which noticed a 64.9 p.c enhance between 2000 and 2021. Importantly, these aren’t simply informal drinkers. More and more, critical collectors are increasing their focus past conventional purple strongholds, attracted by white Burgundy’s class, decrease alcohol and age-worthy construction.
This altering behaviour is exhibiting up on buying and selling platforms. Information from Liv-ex signifies that white Burgundy’s share of distinctive LWIN7s (particular person wines traded) has climbed steadily since 2022, narrowing the hole with purple Burgundy. Extra collectors are treating white wines not simply as consumables, however as property, deepening liquidity out there.
Furthermore, classic high quality has by no means been greater. Wine Advocate scores reveal that common classic scores for white Burgundy have risen from 89.5 pre-2010 to 93.1 since then. This constant enchancment is the results of higher viticultural practices, vital reinvestment in cellar services and a technology of winemakers refining their contact. White Burgundy is now not the “lighter” half of Burgundy. It’s a class of precision-crafted, world-class wines with clear important and business momentum.
Producers main the cost
Standout domaines are exemplifying the collectability of white Burgundy in the present day. Coche-Dury, for instance, is now not simply an insider’s secret. Its Corton-Charlemagne and Meursault bottlings are among the many most coveted and highest-priced white wines in the marketplace. Even amid latest market volatility, Coche-Dury costs have held regular, hinting at early indicators of restoration. Equally, Etienne Sauzet has emerged as a number one performer. Their Puligny-Montrachet 1er Cru and Grand Cru cuvées have delivered constant worth progress, even outperforming the broader market by way of 2024. Notably, their Village-tier wines are additionally seeing robust returns, reflecting rising demand throughout the complete producer vary.
Cult Wines’ proprietary index of 40 main white Burgundy producers confirms the pattern: whereas the Burgundy 150 and Superb Wine 1000 have declined, this White Burgundy cohort has retained most of its 2021 to 2022 features. This displays not solely good producer choice however the broader tailwinds supporting white Burgundy as a section.
Past burgundy
As we glance forward, the case for allocating a better portion of nice wine portfolios to whites has by no means been stronger. In fact, purple wines will all the time occupy a central place in any collector’s cellar. However the previous binary—reds for the cellar, whites for the desk—is more and more outdated. Collectability just isn’t restricted to Burgundy both. There may be a lot to be mentioned for Chardonnays from additional afield, like Cervaro della Sala from Italy and Bell Hill from New Zealand. The Grosses Gewächs system has likewise remodeled dry Riesling right into a world‑class class—in the present day’s greatest expressions rival Grand Cru Burgundy for each status and longevity.
The underside line? White wines are now not the supporting act—they’re a headline efficiency. And for collectors who assume strategically, nice white wines may simply be probably the most thrilling alternative for buyers proper now.
