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Uber introduced a “Ladies’s Preferences” on Wednesday that may permit ladies riders and drivers within the U.S. to solely be linked with different ladies for his or her journeys by the ride-sharing service.
The pilot program will start within the subsequent few weeks in Los Angeles, San Francisco, and Detroit. The corporate doesn’t but have a launch date for different U.S. cities.
“Throughout the US, ladies riders and drivers have instructed us they need the choice to be matched with different ladies on journeys,” the corporate stated in a press launch. “We have heard them—and now we’re introducing new methods to provide them much more management over how they experience and drive.”
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Uber introduced a “Ladies’s Preferences” to permit ladies drivers and riders within the U.S. to solely be linked with different ladies. (REUTERS / Reuters Images)
“For the primary time within the US, we’re launching Ladies Preferences—options designed to provide ladies riders and drivers extra selection, extra confidence, and extra flexibility after they use Uber,” the corporate added.
The brand new characteristic comes as Uber has recorded hundreds of incidents of sexual assaults over time and has sought to introduce measures to make touring safer.
The corporate beforehand launched the ladies rider desire characteristic in different international locations, permitting ladies in round 40 international locations to request feminine riders. This system first launched in Saudi Arabia in 2019 after a legislation handed that granted ladies the suitable to drive, and it subsequently expanded after receiving an “overwhelmingly constructive” response.
The pilot program will start within the subsequent few weeks in Los Angeles, San Francisco, and Detroit. (Lindsey Nicholson/Training Photos/Common Photos Group by way of Getty Photos / Getty Photos)
“After all, riders wished the identical selection,” Uber stated. “However making this work reliably—not simply symbolically—required considerate design. Most drivers are males, so we’ve labored to make sure this characteristic was actually usable somewhere else around the globe. We examined, listened, and refined it in markets like Germany and France, adapting the characteristic to real-world rider and driver behaviors. Consequently, in a primary for the business, we’re in a position to launch extra dependable options that provide ladies riders a number of methods to be matched with a girl driver.”
Ladies riders should confirm their very own gender on the app to entry the brand new characteristic. When deciding on a experience, they may see “Ladies Drivers” as an on-demand possibility together with current choices comparable to UberXL, Uber Black, Consolation and Wait & Save. Riders may also reserve journeys prematurely with ladies drivers.
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The brand new characteristic comes as Uber has recorded hundreds of incidents of sexual assaults over time. (Getty Photos)
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Moreover, ladies drivers could have the choice to request journeys with ladies riders.
Though it isn’t assured, the corporate stated riders and drivers can toggle on the ladies desire of their app settings to extend the possibilities of being matched with one other lady.
Lyft, one other ride-share service, launched the “Ladies+ Join” possibility —just like Uber’s new program — in September 2023 earlier than it expanded nationwide in February 2024.
