[ad_1]
UnderCurrent Expertise has acquired unbiased administration agency Subsequent Step Expertise, persevering with the corporate’s fast growth within the creator financial system, TheWrap has completely realized.
The deal brings Subsequent Step Expertise’s roster into UnderCurrent, upping the Eric Bogard-founded administration firm’s consumer record to simply shy of 300. Amongst UnderCurrent Expertise’s roster are standout entertainers together with JoJo Siwa, Kira Kosarin and Miranda Rae; Subsequent Step brings creators like Sydney Morgan, Kelsi Davies and Rachel Huh into the fold.
Subsequent Step managers Amanda Smith and Rebeca Partida will even be a part of the corporate and proceed to run their very own division as founder Temima Shames transitions into an advisory position.
“I’ve had the pleasure of calling Temima a pal for the final 5 years as we constructed our firms in parallel — typically evaluating notes and ideas concerning the trade,” Bogard mentioned. “I’ve all the time admired her drive, entrepreneurial spirit and deep look after expertise. We’re thrilled to welcome Temima, her workforce Amanda and Rebeca, in addition to their unbelievable roster of expertise.”
Previous to the acquisition, Subsequent Step Expertise was recognized for its give attention to cross-platform development methods that transfer expertise from short-form to long-form content material. In accordance with the announcement, the agency’s roster has collectively amassed greater than 100 million followers and 18 billion views.
As founder, Shames executed partnerships with main manufacturers together with YouTube, Meta, Coach, Converse, Skims, NYX Cosmetics and Moose Toys. Most not too long ago, Subsequent Step consumer Rachel Huh was named the face of Skims’ back-to-school marketing campaign, whereas Morgan launched a collaboration with Gui Gui that’s set to achieve retailers in 2026.
“Eric and I’ve supported one another since day considered one of constructing our firms. After we not too long ago caught up, the timing was plain. It simply felt proper,” Shames mentioned. “As I transfer into a brand new chapter and step right into a extra advisory position, I wish to deliver my expertise and workforce into an area that actually champions entrepreneurs and provides them room to develop. I’ve all the time liked UnderCurrent’s mission, their creators, and the guts behind their workforce. Once you’re surrounded by the best individuals, the whole lot grows and this transition got here collectively precisely when it was meant to.”
The acquisition follows UnderCurrent’s August 2025 buy of boutique administration agency Challenge 15 and underscores the corporate’s development technique.
Based by Bogard alongside companions Adam Bogard and Aaron Hoffman, UnderCurrent positions itself as a next-generation administration firm centered on model partnerships, content material technique, product growth and long-term profession development for digital creators.
[ad_2]
