Western Union has emerged because the UAE’s Largest Model Mover for October 2025, in response to YouGov’s newest BrandIndex information. The monetary companies model recorded statistically vital positive factors throughout eight of 13 model metrics, together with consciousness, popularity, and buyer satisfaction.
Following Western Union, Midday One, Talabat, Nutella, and Max Vogue rounded out the UAE’s high 5 manufacturers, every displaying notable enchancment in client sentiment between September and October.
In Saudi Arabia, telecommunications firm Mobily led the rankings for October, registering enhancements throughout 11 of 13 metrics, the strongest general efficiency within the area. Zain, Riyad Financial institution, Sony, and flynas accomplished the highest 5 within the Kingdom.
The Largest Model Movers record identifies manufacturers which have made the best advances throughout key client notion metrics, together with consciousness, high quality, worth, satisfaction, and buy intent. Rankings are based mostly on YouGov’s steady BrandIndex monitoring, which screens 1000’s of manufacturers globally by each day client surveys.
The methodology considers manufacturers with at the least 50 per cent consciousness, evaluating their month-on-month efficiency throughout 13 metrics grouped into three classes: media and communication, model well being, and buy funnel. In circumstances the place manufacturers present equal enchancment throughout metrics, common rating adjustments decide their remaining rating.
In keeping with YouGov, the outcomes mirror the energy of brand-building efforts in each markets and the affect of constant advertising, service high quality, and popularity administration on client perceptions.
