ZEGNA has reopened its newly renovated Negozio boutique in Dubai Mall.
The retail house merges trendy innovation with timeless Italian design, reflecting the model’s long-standing dedication to the Center East luxurious market.
The reopening reinforces ZEGNA’s regional presence, providing clients an immersive buying expertise in one in every of Dubai’s most prestigious retail locations.
New look ZEGNA retailer
The Negozio integrates the model’s world design language with native craftsmanship, that includes site-specific particulars and artisanal collaborations that anchor the shop in its Dubai setting.
On the coronary heart of the brand new idea lies a concord between pure supplies and Italian aesthetics. The signature backlit picket façade now kinds a sculptural wave across the boutique, complemented by travertine stelae symbolising fluidity and permanence.
Inside, the shop is split into two distinct zones: a grand, double-height house on the entrance and a extra intimate, softly lit space past.
A standout function is a full-height, backlit leather-based wall with twin sliding panels — launched right here for the primary time in a retail atmosphere.
The shop additionally showcases handwoven tapestries by Sardinian atelier Mariantonia Urru, strong wooden tables by Riva1920, and travertine and oak herringbone flooring, all combining to raise the tactile expertise.
Including cultural depth are artworks impressed by Born in Oasi Zegna — the visible chronicle celebrating the model’s 115-year historical past and its 100 km² pure reserve in northern Italy.
ZEGNA X: tailoring meets expertise
The boutique additionally introduces ZEGNA X, an interactive service permitting purchasers to design personalised wardrobes from 49bn doable mixtures.
Powered by a 3D fashion configurator, ZEGNA X bridges bodily and digital retail, enabling purchasers to order and obtain their customized items worldwide inside 4 weeks.
