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Whereas tennis followers have been flocking to Honey Deuces and palomas on the U.S. Open, Heineken has its personal hit specialty on the Billie Jean King Nationwide Tennis Middle.
For the second yr in a row, Heineken offered its nonalcoholic beer in limited-edition “L0VE.L0VE” cans, a play on the scoreless tie within the sport.
Heineken 0.0 is the top-selling nonalcoholic beer during the last 5 years, and with final yr’s inaugural cans promoting out, Heineken USA’s vp of promoting Guilherme de Marchi Retz mentioned it was an “straightforward selection” to convey the cans again this yr and even distribute them nationwide.
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Heineken’s “L0VE.L0VE” cans have been a success on the U.S. Open as soon as once more. (Heineken USA / Fox Information)
“By reintroducing L0VE.L0VE on the U.S. Open, we’re tapping right into a nationwide cultural occurring, and understanding the broader tendencies in the direction of moderation, we’re utilizing this as a chance to normalize alcohol-free moments,” de Marchi Retz mentioned to FOX Enterprise.
Heineken is staying silent on whether or not the cans shall be again in Queens in 2026 (though Heineken 0.0 shall be again), however on the very least these alcohol-free moments is not going to cease on the U.S. Open, in accordance with the Heineken USA government.
The cans offered out ultimately yr’s occasion. (Craig Barritt/Getty Pictures for Heineken / Getty Pictures)
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“We’ll proceed our funding in Heineken 0.0 and you’ll count on to see us at main cultural and sporting occasions,” de Marchi Retz mentioned. “For instance, Heineken is a proud International Sponsor of Method 1, in addition to the Official Beer of Coachella, a sponsor of the UEFA Champions League, and extra. We make a aware effort to incorporate Heineken 0.0 in all of those so that buyers all the time have a selection in how they select to get pleasure from.
“We’re all the time innovating to fulfill the wants of our shoppers, and look ahead to persevering with to convey new improvements to the market within the non-alcoholic sector.”
A basic view of Arthur Ashe Stadium throughout the nationwide anthem previous to the match between Serena Williams Naomi Osaka. (Danielle Parhizkaran/USA TODAY Sports activities / IMAGN)
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Followers solely have two extra days to get their arms on the cans — Saturday marks the ladies’s ultimate between Aryna Sabalenka and Amanda Anisimova, whereas the boys’s ultimate between Jannik Sinner and Carlos Alcaraz will happen Sunday.
