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Enterprise has reportedly been booming for American Hat Firm – a Texas-based cowboy hat producer – for the reason that 2018 launch of the hit Western TV collection “Yellowstone.”
Based in 1915 and headquartered in Bowie, Texas, the corporate focuses on handmade felt and straw cowboy hats provided in a variety of trims, colours and shapes. Demand has soared so excessive that the enterprise is now years out on orders, in keeping with firm president Keith Mundee.
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“Folks have been clamoring for one thing that was really American or form of going again to their roots,” Mundee instructed FOX Enterprise. “… The Western way of life turned highly regarded.”
The manufacturing firm, based in 1915 and based mostly out of Bowie, Texas, sells handmade felt and straw cowboy hats in quite a lot of trims, colours and shapes. (American Hat Firm)
The corporate follows an roughly 18-step course of to rework uncooked supplies like straw and fur into even a primary cowboy hat, he stated.
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Whereas the enterprise does supply a few of its supplies from places exterior the nation, its hats are majority American-made. They “stay as much as the usual of favor, high quality and sturdiness” that may be anticipated from a product made within the U.S., in keeping with the corporate’s web site.
American Hat Firm follows an roughly 18-step course of to rework uncooked supplies like straw and fur into even a primary cowboy hat, Mundee stated. (American Hat Firm)
“It simply would not make sense to import any completed items,” Mundee stated. “… We’ll import uncooked materials, nevertheless it’s not one thing anyone may put on or use.”
American Hat Firm sells its cowboy hats to retailers throughout the nation like Cavender’s, Nationwide Roper’s Provide and The Greatest Hat Retailer. Its merchandise will also be present in shops in Canada, Australia and Germany, in keeping with the corporate’s web site.
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The retail producer’s hottest cowboy hat known as the 40X. Constituted of 40% beaver and 60% hare, the 40X is available in 14 completely different colours, and has a self-band and buckle set as its trim. Nonetheless, the “greatest” hat the corporate makes, Mundee stated, known as 1,000X. It is produced from the underfur of a beaver blended with mink, is available in 4 completely different colours, and its trim can also be a self-band and buckle set.
Keith Mundee, president of American Hat Firm. (American Hat Firm)
“That [1,000X] hat in a silver stomach colour goes to retail for about $4,800,” Mundee stated.
Whereas American Hat Firm’s main focus is creating high quality merchandise utilizing conventional crafting strategies, what drives its employees is its dedication to patriotism, religion, honoring the army, and upholding the “spirit of the American West,” in keeping with its web site. Every hat additionally dons an American flag no matter its trim.
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“I am actually not promoting cowboy hats as a lot as I am promoting the nationwide anthem, the opening prayer, respect for our army, respect for first responders,” Mundee stated. ” … It is necessary to carry up the youthful era and have them have a reverence for our nation, our flag.”
