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Home»National»How Simões de Assis Constructed a World Platform for Brazilian Artwork
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How Simões de Assis Constructed a World Platform for Brazilian Artwork

VernoNewsBy VernoNewsDecember 2, 2025No Comments14 Mins Read
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How Simões de Assis Constructed a World Platform for Brazilian Artwork
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Simões de Assis in São Paulo. Courtesy Simões de Assis

Up to now few years, Brazil has been within the highlight of the worldwide artwork world, starting with Adriano Pedrosa’s Biennial and persevering with with the Royal Academy in London internet hosting the decades-spanning survey “Brasil! Brasil! The Start of Modernism” (January-April 2025), in addition to the Brazil-France Season, a cultural initiative that included occasions resembling “Horizontes: modern Brazilian artwork unveiled on the Grand Palais.” Concurrently, the arrival of recent branches of up to date artwork gallery Mendes Wooden DM in each Paris and New York additional solidified Brazil’s rising presence within the European and American markets, serving to to reshape how Brazilian artwork is known overseas. Even on the final Frieze London, the themed part “Echoes within the Current,” curated by Jareh Das and positioned on the middle of the honest, foregrounded an intergenerational dialogue between artists from Brazil, Africa and their diasporas, bringing established and rising Brazilian galleries into direct focus. Earlier, at Frieze New York, the Focus Award was introduced to Mitre Galeria, considered one of Brazil’s dynamic younger galleries rising towards worldwide visibility.

At Artwork Basel Miami Seaside this week, Brazilian galleries are once more well-represented, because the honest, now below the management of Bridget Finn, has sought to place itself as a central nexus between the Americas. Amongst them is Simões de Assis, considered one of Brazil’s main and longest-established galleries, which has formed the nation’s modern artwork scene by way of a cross-generational program that bridges Brazilian Modernism and in the present day’s most compelling rising voices. Simões de Assis can be one of many uncommon examples of a household enterprise that has not solely survived however thrived throughout two generations, with a baton move that occurred whereas the primary technology was nonetheless energetic and in a position to information the subsequent. After we spoke forward of the honest, Guilherme de Assis retraced the historical past behind this intergenerational imaginative and prescient.

Simões de Assis was based in 1984 in Curitiba (Paraná) by Waldir Simões de Assis Filho, who had studied structure however was deeply embedded within the native creative group. When a college colleague requested him for recommendation on promoting a household artwork assortment, the expertise (that of serving to place a number of works with mates whereas explaining their significance) made him notice that he may handle an structure studio whereas additionally creating an artwork gallery with a severe, structured program.

Four members of the Simões de Assis family pose in a white gallery space, standing in a row and looking at the camera.Four members of the Simões de Assis family pose in a white gallery space, standing in a row and looking at the camera.
(l. to r.) Guilherme, Laura, Flávia and founder Waldir Simões de Assis Filho. Picture by Eduardo Macarios | Courtesy of Simões de Assis

At the moment, De Assis Filho was in shut contact with main collector Gilberto Chateaubriand, who helped identify the gallery. Guilherme recalled his father having lunch with Chateaubriand in Curitiba, explaining the thought of opening an area. When requested whether or not he had chosen a reputation, his father admitted he had not. Chateaubriand instructed utilizing his surname, noting its robust sound and the truth that many worldwide galleries had been named after their founders. Satisfied, he returned dwelling and opened Simões de Assis in 1984, establishing from the outset a program that mixed Brazilian and Latin American work with modernism, the Concrete and Neo-Concrete actions, kinetic practices and the modern technology of the Nineteen Eighties.

From early on, the gallery gained recognition for preserving and selling the estates of key artists, together with Cícero Dias, Abraham Palatnik, Carmelo Arden Quin, Niobe Xandó and others, typically collaborating intently with households and foundations. Equally vital was its dedication to alternating historic and modern exhibitions, weaving connections throughout a long time and serving to articulate the broader historical past of Brazilian and Latin American trendy and modern artwork.

This cross-generational strategy grew to become totally embedded in this system in 2011, when the second technology, Guilherme and his sister Laura, launched a separate contemporary-art house, SIM Galeria, targeted on youthful and extra experimental practices. Situated subsequent door to their father’s gallery, SIM allowed a youthful technology to craft its personal imaginative and prescient whereas sustaining shared rules. “Typically we might carry historic artists into dialogue with the modern program at SIM,” Guilherme recollects. “It was fascinating to mix a ’60s artist with somebody having their first solo present — typically even their first present in Curitiba.”

In 2018, Simões de Assis, the unique gallery, expanded by opening a brand new two-floor house in São Paulo’s Jardins neighborhood, close to Oscar Freire, a central location perfect for visibility amongst collectors, establishments and art-world guests. Designed by Arquea Arquitetos, the constructing encompasses a minimalist, adaptable and art-centric structure: porous but secluded, with shifting entry factors and pure mild modulation by way of a white perforated-metal pores and skin layered over a part of the façade. Inside, the versatile flooring plan options a big open exhibition block, flanked by circulation corridors, permitting for a number of spatial configurations.

A blurred figure walks through a large white gallery where abstract geometric paintings and a woven wall work hang on separate walls.A blurred figure walks through a large white gallery where abstract geometric paintings and a woven wall work hang on separate walls.
“It’s by way of strains that one attracts – Latin America Geometries” at Simões de Assis São Paulo in 2025. Picture Estúdio em Obra | Courtesy of Simões de Assis

By 2020, the gallery formally merged its historic and modern applications below one construction, consolidating each generations’ visions right into a single entity that might map relationships throughout time whereas remaining anchored in Brazilian and Latin American artwork, even because it started introducing worldwide artists hardly ever proven in Brazil.

When requested whether or not sure parts had carried throughout the generations—one thing distinctive within the gallery’s legacy or in Brazilian artwork—Guilherme mirrored that there are certainly patterns, whether or not in materiality or formal strategy, that hyperlink totally different moments of Brazilian manufacturing. Throughout Latin America, geometric abstraction stays one of many area’s most enduring and recognizable visible traditions. Guilherme famous that since they began working with Mexican artist Gabriel de la Mora, he has noticed comparable historic continuities in Mexico, together with Pre-Columbian techniques, Aztec drawing and carved stones, highlighting the deep and chronic dialogue between Indigenous visible languages and trendy abstraction.

Whereas it’s common to attribute the rise of geometric abstraction in Brazil and South America to Bauhaus émigrés resembling Max Invoice, who launched concepts round industrial design, rational composition and visible experimentation that resonated with younger artists within the mid-Twentieth Century, that affect is just one layer. The area’s abstraction additionally drew from inside and regional sources: from the modernist foundations of Joaquín Torres-García and the Montevideo College, with artists like Carmelo Arden Quin rising immediately from his teachings; from Pre-Columbian, Andean and Mesoamerican visible techniques; from the Río de la Plata’s concrete and Madí actions; and from the dense community of artists who lived in Paris within the postwar a long time. Figures resembling Abraham Palatnik, Lygia Clark, Lygia Pape, Hélio Oiticica, Carmelo Arden Quin and Jesús Rafael Soto developed their very own languages that had been extra natural, interactive and socially engaged, past the Bauhaus lineage. The launch of the São Paulo Biennial in 1951 additional amplified these exchanges, offering Brazilian artists direct entry to European and Latin American abstraction. “They shared concepts, influenced one another, and introduced all of that again dwelling,” Guilherme says. “Abraham Palatnik, Rafael Soto, Carlos Cruz-Diez had been all in France within the ’50s and ’60s. There was an actual group there.”

A large, sunlit white gallery displays several geometric and kinetic artworks, including two rectangular abstracts on the central wall, a wall-mounted relief on the left, and a small sculptural piece in a glass case on the right.A large, sunlit white gallery displays several geometric and kinetic artworks, including two rectangular abstracts on the central wall, a wall-mounted relief on the left, and a small sculptural piece in a glass case on the right.
“Kinetic Notion in Latin America” that includes Abraham Palatnik, Antonio Asis, Carlos Cruz-Diez and Jesús Rafael Soto at Simões de Assis Curitiba in 2022. Picture by Ricardo Perini | Courtesy of Simões de Assis

Consequently, geometric abstraction in Latin America emerged as a hybrid formation—half European modernism, half Indigenous visible heritage, half regional experimentation and profoundly formed by cross-border dialogues throughout Uruguay, Brazil, Argentina, Venezuela and Mexico. It’s a lineage that Simões de Assis has lengthy championed.

Turning to the youthful artists the gallery represents, Guilherme notes that many rising voices specific abstraction otherwise, not strictly geometric but nonetheless resonant with the broader lineage. “You do have artists like Manu Penalva and Talita Hamaoui,” he stated. “They’re summary, however in a totally totally different approach, not strictly geometric, however nonetheless a part of that dialog.” Brazil’s creative panorama accommodates a number of threads of continuity. Zeh Palito, for example, whom they co-represent with Perrotin, can have interaction in a significant dialogue with trendy figures like Heitor dos Prazeres, who depicted Black day by day life in Rio within the early Twentieth Century.

The gallery’s sales space in Miami will problem the same old expectation that Brazilian and Latin American artwork align solely with concretism and geometric abstraction. As an alternative, it levels a cross-generational dialogue amongst artists whose poetics intersect by way of investigations of panorama and expanded approaches to abstraction, from strict geometry to atmospheric, tactile, process-based and extra metaphysical or ethereal types. The presentation weaves connections between historic estates resembling Palatnik’s kinetic rigor, Carmelo Arden Quin’s Madí geometries, Dias’ lyrical modernism and Carlos Cruz-Diez’s synesthetic considering, and the sensorial, materially and emotionally pushed abstractions of up to date figures like Talita Hamaoui or Djambe, in addition to the intimate, narrative-inflected materials experimentation of Felipe Suzuki and Mika Takahashi, amongst others. “In our programming, each in exhibitions and at artwork gala’s, we’re at all times making an attempt to make these connections,” Guilherme emphasizes. “The gallery is at all times enthusiastic about tips on how to carry generations collectively.”

A white gallery room displays several large chromatic abstract paintings in vivid blues, reds and multicolor gradients, with a blurred figure walking past them along the right wall.A white gallery room displays several large chromatic abstract paintings in vivid blues, reds and multicolor gradients, with a blurred figure walking past them along the right wall.
“Carlos Cruz-Diez – Chromatics Inductions” at Simões de Assis São Paulo in 2024. Picture by Estúdio em Obra| Courtesy of Simões de Assis

This strategy determines how the gallery selects new artists. Decisions are based mostly not solely on creative high quality but additionally on how an artist helps the interior coherence of this system. “We at all times take into consideration the dialogue: with the historic motion, with the estates that Simões de Assis represents,” he explains. “Whether or not the artist is Brazilian or worldwide, we take into consideration the conversations we will create. In any other case, you don’t have a program; you have got a listing of names. For us, it’s about id. When a collector enters our sales space at a good or visits the gallery, we would like them to grasp what they’ll anticipate instantly. All the things wants to attach, otherwise you change into a big gallery with many artists however no coherence.”

On the identical time, he acknowledges how the visibility of Brazilian artists in Venice, London and thru the France-Brazil Season has elevated worldwide consciousness, and the gallery’s personal worldwide presence has grown accordingly, with placements in Asia, Europe, the US and Mexico. Guilherme notes that one main problem is increasing consciousness of Brazilian artists internationally, significantly in relation to modernism and postwar modernism. Whereas many are well known inside Brazil, they continue to be much less well-known overseas, regardless of having significant historic connections to Europe and, in some circumstances, affinities with Asian creative traditions. To deal with this, Guilherme believes within the significance of making “actual connections”—collaborations with galleries in different international locations that may assist develop an property or a recent artist’s presence. “That’s our foremost technique: to determine which galleries overseas make sense for an property or for a residing artist,” he says. “Museums, curators and collectors want actual entry to the work; they should spend time with it. So having a associate overseas who develops the artist alongside Simões is important.”

A spacious white gallery presents pale blue gradient paintings and white minimalist sculptures arranged on pedestals across polished concrete floors.A spacious white gallery presents pale blue gradient paintings and white minimalist sculptures arranged on pedestals across polished concrete floors.
“The Form of Gentle, Sergio Camargo and Sergio Lucena” at Simões de Assis Curitiba in 2024. Picture by Ricardo Perini | Courtesy of Simões de Assis

For example, he cited the property of Emanuel Araújo, a foundational determine in Brazil’s Afro-Brazilian creative motion who based a museum and donated a good portion of his assortment to it. For this property, the staff sought an excellent associate overseas and finally selected Jack Shainman Gallery as essentially the most significant context for worldwide improvement. Most lately, Simões de Assis has begun collaborating with Marianne Boesky for the illustration of Talita Hamaoui, leading to a sold-out debut present in New York final Could. Each galleries are presenting the artist in Miami, and considered one of her works, lately acquired by Jorge Perez’s private assortment, will probably be on view in his house, El Espacio 23. “We change into companions, and that’s the principle purpose—to develop one thing collectively,” Guilherme says, noting how, whereas we’re seeing so many galleries closing, maybe the long run actually is collaboration between galleries inside a world community. “If we work with one other gallery, artists acquire entry to collectors we may take for much longer to succeed in. We’re removed from the U.S. and Europe. But, we see how a lot worldwide collectors need to study Brazil,” he provides, pointing to the latest São Paulo Biennial, when museum boards, curators and collectors had been genuinely keen to grasp the scene.

A white gallery shows suspended glass bead sculptures in green, pink and purple alongside linear wall works made of stacked glass elements.A white gallery shows suspended glass bead sculptures in green, pink and purple alongside linear wall works made of stacked glass elements.
“Jean-Michel Othoniel, Below One other Solar,” curated by Marc Pottier, at Simões de Assis São Paulo in 2024. Picture Estúdio em Obra | Courtesy of Simões de Assis and Jean-Michel Othoniel : ADAGP, Paris, 2024

Festivals stay a central technique for offering Brazilian artists with worldwide visibility—whereas most galleries reduce on them, Simões de Assis has elevated the quantity it attends. On the identical time, Guilherme emphasised that Brazil should discover methods to encourage folks to return to the nation. Tax regulation stays essentially the most vital barrier to development. “Navigating Brazil as a global gallery is extraordinarily sophisticated,” he explains. “We used to have tax advantages throughout artwork gala’s, however the Brazilian tax construction round artwork is outdated and desires reform. The legal guidelines are 70 years previous—from late Nineteen Forties, early Nineteen Fifties—they usually’ve barely modified.”

Even Brazilian collectors are keen to realize entry to worldwide artists, and the gallery continues to introduce them to native audiences, showcasing figures resembling Gabriel de la Mora, Jean-Michel Othoniel, Olga de Amaral and others. As Guilherme notes, this comes with monetary dangers: except artists produce domestically, collectors should pay round 43 p.c in taxes. But the response has been robust: Gabriel de la Mora’s first present almost bought out, and subsequent exhibits by him and Othoniel have had nice success, together with new commissions. “Taxes are the principle impediment, however we’re lobbying, and I imagine it should change,” he says, including that the optimistic signal is that extra worldwide artists are actually eager about exhibiting in Brazil.

A fair booth with white walls presents a row of small, vividly colored paintings alongside a central platform holding several slender bronze sculptures.A fair booth with white walls presents a row of small, vividly colored paintings alongside a central platform holding several slender bronze sculptures.
Simões de Assis at Frieze London in 2025, that includes Diambe. Picture by Mikhail Mishin | Courtesy of Simões de Assis

Regardless of structural obstacles, Guilherme describes the Brazilian market as resilient, energized by a brand new technology of engaged collectors. “There’s a brand new technology of collectors—extra engaged, extra curious. At MASP, Pinacoteca and different establishments, you see new patron teams forming. They go to gala’s, journey with museums, do studio visits,” he says. And these collectors will not be restricted to São Paulo or Rio. The gallery is experiencing development in additional decentralized areas, resembling Santa Catarina, the place Simões de Assis has opened its third house, and in inside cities like Ponta Grossa and Camboriú. “We’re creating collections throughout these areas,” he provides. Younger collectors typically begin with artists from their very own technology, then step by step transition to historic materials. “The gallery has been creating these generational dialogues for 40 years, and now you can see them mirrored in museum shows and personal properties. That’s essentially the most rewarding half.”

Trying forward, the gallery’s precedence stays enhancing its worldwide visibility and world appreciation for Brazilian artwork, inserting artists in vital private and non-private collections. For that reason, they create multi-year methods for every artist, Guilherme explains, figuring out related establishments, curators and galleries to focus on. “These methods take about 4 or 5 years; we plan far upfront, at all times working along with the artist. I feel that’s considered one of our strengths.”

Nonetheless, he acknowledges that this long-term perspective was enabled by the considerate generational transition, which secured the gallery’s solidity and sustainability. His father stays intently concerned, however he launched his kids to artwork and their artists from a really younger age. “We grew up immersed on this world. We’ve had artists with us for the reason that very first yr, and the standard has at all times been constant,” he displays. “Laura and I observe the trail he established, persevering with these long-term relationships and constructing new ones. It’s completely a household enterprise, and we’re proud that the second technology has been in a position to enhance issues whereas nonetheless being supported by the primary.”

A minimalist white gallery displays a series of small, monochrome textured works arranged in a row across two adjoining walls.A minimalist white gallery displays a series of small, monochrome textured works arranged in a row across two adjoining walls.
“Gabriel de la Mora, Repeticion Diferencia” at Simões de Assis São Paulo in 2025. Picture by Estúdio em Obra | Courtesy by Simões de Assis.

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