Digital Dubai has revealed the UAE’s first Emirati digital household, following an interactive neighborhood initiative that attracted almost 14,000 contributors.
The marketing campaign invited the general public to vote for the title of the primary Emirati digital character, with “Latifa” securing 43 per cent of the votes, forward of “Mira” (37 per cent) and “Dubai” (20 per cent).
Constructing on this robust public engagement, Digital Dubai launched Latifa and her AI-generated household in a brief video shared on social media. The digital household contains Latifa’s father Mohammed, mom Salama, and brother Rashid.
Dubai Digital launches AI-powered UAE household
Designed to embody Emirati values, the digital household acts as a set of “digital ambassadors,” connecting with numerous audiences in a number of languages. Their function is to assist elevate consciousness about Dubai’s digital authorities providers in a easy, partaking, and relatable approach.
The initiative is a part of the “12 months of the Group”, declared by Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, to encourage participation and strengthen ties with neighborhood members.
By way of storytelling and inventive content material, the household will spotlight points of digital life in Dubai, promote protected and accountable on-line behaviour, and foster a tradition of expertise adoption.
Within the subsequent section, Digital Dubai will develop built-in communication identities for every member of the family, rolling out storytelling and consciousness content material tailor-made to completely different age teams and neighborhood segments.
Latifa and her household will function throughout social media platforms, making digital providers extra accessible by means of entertaining and academic codecs.
