Puppy Bowl XXII captivated audiences with 15.3 million viewers across Animal Planet, Discovery, TBS, truTV, HBO Max, and discovery+ on Super Bowl Sunday. This longest-running call-to-adoption television event ranked as the top non-sports cable program in key adult demographics, showing a 20% year-over-year reach increase for its strongest performance in eight years.
Strong Gains in Key Demographics
Viewership surged among Adults 25-54 on TBS by 11% and on truTV by 104%, marking the highest-rated Puppy Bowl ever on both networks.
This year’s Puppy Bowl delivered its strongest performance in nearly a decade, and its success across linear and streaming highlights our unique ability to unite audiences around content that feels good and does good. We’re grateful to bring viewers so much joy and are deeply proud of the purpose at the heart of this event.
— Joseph Boyle, Head of Content, Discovery Channel
Record-Breaking Event Details
The three-hour spectacle featured a record 150 dogs from 72 shelters in the United States, Puerto Rico, and the British Virgin Islands. Organizers highlighted heartwarming adoption stories alongside thrilling matchups. Referee Dan Schachner returned for his 15th year to officiate.
Fifteen special needs dogs participated, and for the first time, the event showcased senior dogs in a dedicated exhibition game between Team Oldies and Team Goldies.
