Saudi tourism spending hits $73.3bn as customer numbers attain 116m

Saudi Arabia’s tourism sector continues to file fast development, reaching a number of main milestones pushed by coordinated efforts throughout authorities and business, in line with Vice Minister of Tourism Princess Haifa bint Mohammed bin Saud bin Khalid.

Talking on the Funds Discussion board 2026, she stated spending within the sector reached SR275bn ($73.34bn), whereas the variety of home and worldwide vacationers surpassed 116m, with the subsequent goal set at 150 million.

Princess Haifa acknowledged that tourism stays one of many Kingdom’s most promising sectors for diversifying the nationwide financial system.

Saudi tourism sector

She highlighted that the variety of European vacationers elevated by 14 per cent this 12 months, whereas guests from East Asia and the Pacific rose by 15 per cent. She emphasised the continued significance of home vacationers as a key driver of sustainable development.

By the top of the third quarter of 2025, home vacationer spending exceeded SR105bn ($28.01bn), marking an 18 per cent enhance.

Personal hospitality amenities recorded a exceptional 1,250 per cent development in comparison with final 12 months, supported by the issuance of greater than 31,000 licences for rural inns and hospitality “personal houses”.

Princess Haifa harassed that these achievements should not a ultimate vacation spot however a part of an ongoing journey towards additional annual targets. She additionally highlighted the Ministry of Tourism’s initiatives to draw each home and overseas funding because the sector continues to increase.