Neglect cameras, AI, and chip upgrades – you really need higher telephone battery life

I’ve coated quite a lot of telephone launches – nearly too many to recollect – and the final themes of them is to tout upgrades in efficiency and digicam high quality, together with design modifications, new options, and, extra lately, AI integration. However what typically will get solely a cursory look is battery life; whether or not that’s a giant increase in capability, or effectivity permitting extra cost to be sucked out of a pack that’s the identical dimension as earlier than.

Nevertheless, final month I ran a ballot asking, “What’s a very powerful telephone characteristic for you?” And the preferred reply was battery life, with 40% of respondents valuing battery over different options like efficiency and cameras.

Talking of which, cameras are available in second with 25% of the vote. I’d have anticipated cameras to come back out on prime, notably now that we reside in a world the place it looks like each third particular person is a content material creator.

Apparently, making clear calls got here in because the third most necessary telephone characteristic, with 12% of the vote. Now that may appear somewhat apparent, however smartphones have arguably developed past moveable telephones and extra into pocketable do-it-all computer systems. But it looks like making a transparent name remains to be necessary, regardless of the prevalence of prompt messaging and a number of social networking platforms.