Netflix has topped the Strategic Counsel’s “Should Maintain TV” checklist for the sixth yr in a row because the main tv model within the U.S. for 2025.
Following intently behind is ABC hanging onto the 2nd place spot for the sixth consecutive yr, adopted by Prime Video, CBS and Fox. Rounding out the Prime 10 are NBC, which strikes up one spot to sixth place; Hulu; Disney+; Paramount+, which enters the Prime 10 for the primary time since 2021; and Max, which reenters the Prime 10 after a short exit in 2024.
In the meantime, Peacock dropped out of the Prime 10, rating eleventh, whereas ESPN is now ranked twelfth total regardless of remaining the No. 1 cable channel model within the U.S. Fox Information Channel climbed to thirteenth, up from seventeenth, whereas Tubi got here in fifteenth and was ranked the highest FAST TV model within the U.S. as Apple TV+ ranked sixteenth, leaping up from twenty sixth place.
Different manufacturers that noticed constructive momentum included HGTV, The CW, Hallmark, TNT, SyFy, USA and Bravo, whereas manufacturers that misplaced steam included CNN, which dropped to twenty sixth place; Historical past, which dropped to twenty seventh; Nickelodeon and Comedy Central.
The 2025 analysis relies on on-line interviews with 1,400 American shoppers aged 12 and older carried out on the finish of April.
Respondents have been proven a listing of 83 broadcast, cable and high-penetration streaming manufacturers and requested to determine which of them could be on their ‘should preserve TV’ checklist if that they had to decide on a restricted quantity.
This marks the 18th version of the annual survey, which has been carried out since 2007.
When 18 to 34 yr olds, Netflix maintained the highest spot for the ninth yr in a row, adopted by Prime Video, Hulu, ABC and Max. Rounding out that Prime 10 have been Disney+, Fox, Paramount+, Peacock and CBS.
Different manufacturers that noticed constructive second for this demo included Apple TV+ which climbed from nineteenth to thirteenth, Fox Information Channel, which ranked 14th, Nationwide Geographic, SyFy, HGTV and Discovery. Manufacturers recording declines within the demo included Nickelodeon, CW and Comedy Central.
When males ages 18 to 49, Netflix, ABC, Prime Video, Fox, CBS, Max, Hulu, ESPN, NBC and Paramount+ are the Prime 10 manufacturers this yr, in that order. ESPN stays the No. 1 cable channel within the demo.
Prime Video climbed to the third place spot from sixth and Max climbed to sixth from tenth. Apple TV+ additionally climbed to 14th from twenty third, whereas Tubi held on to its mid-teen rating in fifteenth place for 2025 as Fox Sports activities 1 and ESPN2 moved into the Prime 20 this yr.
When African American audiences, ABC knocked Netflix out of the highest spot after a five-year run, which was attributed to its sports activities schedule. Rounding out that Prime 10 have been CBS, Prime Video, Fox, NBC, Hulu, Peacock, Max and Tubi.
As for the Latin viewers, Netflix was the highest streamer, adopted by Prime Video in 2nd, and ABC was the highest community in third, adopted by Hulu and Max. The latter climbed to the fifth place spot from eleventh, whereas Paramount+ entered the Prime at ninth, up from twelfth final yr. Telemundo maintained its rating as thirteenth this yr, whereas Univision dropped barely from ninth to 14th.
When digital multi-channel video programming distributor (vMVPD) households, Netflix was the highest model, adopted by Prime Video, ABC, Hulu and Max. ESPN additionally notably got here in at seventh.
