- AMD’s RDNA 4 GPUs are usually not even in Steam’s prime ranked graphics playing cards
- Nvidia’s Blackwell GPUs, however, are forging forward
- Nvidia’s GPUs are additionally outselling AMD on Amazon, and it is beginning to really feel like Workforce Pink is preventing a dropping battle – which is not excellent news for customers
As July begins, we have a few units of GPU figures to digest: the Steam {hardware} survey, and the rankings for top-selling graphics playing cards on Amazon within the US. And it seems to be like these are worrying instances for AMD.
Firstly, let’s take a look at Steam’s survey for final month (June), through which Nvidia’s Blackwell GPUs (launched from the beginning of this 12 months) are doing a complete lot higher than the newcomer RDNA 4 graphics playing cards from AMD.
As Tom’s {Hardware} seen, Nvidia now has 3.7% of Steam players working its Blackwell GPUs, and that features 0.99% proudly owning an RTX 5070 (the highest performer), with 0.55% utilizing an RTX 5070 Ti. Even the mighty (and mightily costly) RTX 5090 has now registered in Steam’s rankings, albeit close to the underside, with 0.19%.
After all, given its worth, that Blackwell flagship is a really area of interest proposition for players – and but it is forward of the RX 9070 XT, which does not have sufficient market share to even register for Valve’s rankings.
In truth, the identical is true for each mannequin of AMD’s new RDNA 4 vary, none of that are current within the June survey. (They’re all lumped in with the ‘different’ class which represents the 8% of GPUs that do not have sufficient share to be recorded – lower than 0.15%, to be exact).
Transferring on to Amazon’s gross sales figures, as offered by common leaker TechEpiphany on X (highlighted by Wccftech). This can be a much less excessive image for AMD, however nonetheless a worrying one.
🔥 GPU Retail Gross sales June ’25 Amazon US 🇺🇸Polaris outselling ARC…ℹ️ Market Share (by Models Bought):Nvidia: 70.51% (31,200 items)AMD: 27.57% (12,200 items)Intel: 1.92% (850 items)ℹ️ Income Share:Nvidia: 78.61% ($18,720,000)AMD: 20.49% ($4,880,000)Intel: 0.89%… pic.twitter.com/ju6CGkMnRiJuly 4, 2025
Fortunately, the RX 9070 XT is just not fully off the radar right here, as it’s on Steam. I would not count on it to be, both – previous experiences from retailers (apply seasoning) have indicated that it has been shifting off the cabinets at a brisk sufficient tempo. Nevertheless, within the Amazon (US) gross sales stats for June, the AMD GPU remains to be lagging behind its large Nvidia rivals.
The bestselling graphics card at Amazon in June was the Nvidia RTX 5070 with 5,450 items, adopted by the RTX 5060 Ti (4,950 items) and the RTX 5070 Ti was in third (4,400). The RX 9070 XT is the fourth hottest GPU with 3,800 items bought, however different RDNA 4 fashions are method off the tempo (the vanilla RX 9070 solely bought 850, and did not even make the highest 10).
Total, Nvidia is hoovering up 70% of gross sales (and virtually 80% of income, unsurprisingly given a few of Blackwell’s weighty worth tags), and AMD have to be left scratching its head to some extent.
Evaluation: Dangerous information for customers
Okay, so the RX 9070 XT is just not promoting nothing by any means, we all know that. However it’s promoting 15% lower than the rival RTX 5070 Ti, no less than going by these June figures from Amazon (once more, add salt). That have to be type of exasperating for Workforce Pink.
That is an AMD GPU that provides very a lot the identical efficiency degree because the 5070 Ti (DLSS 4 apart) – with the 9070 XT’s body charges having been boosted significantly in latest instances on account of Radeon driver enhancements – and you continue to pay much more for the Nvidia graphics card. As we mentioned yesterday, the worth proposition of the 9070 XT is an efficient deal stronger presently, and it seems to be to be a good time to purchase the GPU. Keep in mind, all that is solid towards a backdrop of Nvidia’s technical fumbles with its RTX 5000 vary, and a complete load of driver woes which have solid a dark cloud over Blackwell.
So, frankly, it is fully baffling that the RX 9070 XT hasn’t but to even register within the GPU rankings for the Steam survey. I imply, I can solely think about that this AMD graphics card is simply simply off the chart, and about to make it on possibly subsequent month – even then, it might nonetheless be very sluggish going (if it occurs). Notably when you think about that, as famous, even the stupidly dear RTX 5090 is within the rankings now.
All this appears reasonably bewildering in some ways, and it’s, in fact, unhealthy information for customers. RDNA 4 is a superb vary of graphics playing cards, the RX 9070 XT being a powerful performer particularly. And sure, granted, real-world retail costs have not been that near its MSRP, which is disappointing, however neither has the RTX 5070 Ti – and the AMD GPU is presently a a lot better worth proposition.
So, what offers? I actually do not know, however hopes that have been burning fairly fiercely of AMD lastly taking again turf from Nvidia within the desktop GPU wars now look like dying down.
After all, we will not write off RDNA 4 but, by any means. It is simply starting to really feel like AMD has a steep, and even near-vertical, climb to start out getting again on a par with Nvidia, as a way to meaningfully problem Workforce Inexperienced’s long-held domination of the GPU world. Regardless of all of the troubles round Blackwell, Nvidia would not look like breaking stride, and certainly its gross sales of mid-range graphics playing cards particularly – the RTX 5070, and 5070 Ti – are beginning to collect extra tempo.
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