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They’re actual — and so they’re “brick-tacular.”
Lego followers are freaking over the beloved toy model’s first, modern collab with Crocs — a pair of bizarre-looking, soon-to-be-released footwear, heralding the beginning of a multi-year partnership between the unlikely shoe-some.
You most likely gained’t be sporting these block-shaped, Lego Brick Clogs on your subsequent morning commute, nonetheless — assume conversation-starting collectible, much less smart, all-weather resolution.
“A brand new, imaginative silhouette,” Lego introduced, whereas Crocs bluntly famous the eye-catching objects are “not meant for on a regular basis put on.”
Logistics apart, the clogs, which is able to retail for a spendy $149.99, gained’t be accessible till Feb. 16.
However the trade is already buzzing after the manufacturers debuted their new child at Paris Style Week on Wednesday, the place the assertion items have been proven off by rapper Tommy Money.
Each firms have already teased an array of future merchandise for each youngsters and grownups.
“The Lego Group’s boundless creativeness makes them the right match to Crocs’ splendidly unordinary spirit,” stated Carly Gomez, Chief Advertising Officer at Crocs, in a written assertion.
“We’re each manufacturers that pleasure ourselves in being constructed completely different, in celebrating self-expression, and in fueling creativity. I can’t await our followers to see what we’re creating collectively — we’ve really damaged the mildew in a approach that we by no means have earlier than.”
Jay’s Brick Weblog, a Lego website, was one in every of many watchers weighing in on the information, admitting that initially, the announcement appeared like “an elaborate joke.”
“Nope, that is really taking place … these look completely hilarious, and can 1000% be meme’d to dying,” a author for the location famous.
Crocs is well-known for its quirky collabs and attention-grabbing designs, working with manufacturers starting from Common Mills to 7/11 and luxurious vogue model Balenciaga.
The newest daring transfer comes because the retailer is seeking to recapture gross sales development, Bloomberg reported — noting that the price of the brand new providing far exceeds the $70 ceiling value of previous choices.
“Lego has a really broad client base, similar to Crocs,” Anne Mehlman, Crocs model president, informed the outlet in an interview. “They’ve very engaged youngsters and really engaged adults — plenty of adults have full Lego rooms devoted, and we do too.”
Calling the match-up his “favourite but,” Mashable Tech Editor Timothy Beck Werth delivered one of many first vital opinions after the announcement, saying the footwear needed to be “seen to be believed.”
“They’re, dare I say it, brick-tacular,” he wrote on Friday.
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