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Primark has introduced it can open shops in Dubai, Bahrain and Qatar because it plans main enlargement within the Center East.
Primark confirmed the plans to develop additional throughout the Center East, following the profitable opening of its first retailer within the area at The Avenues in Kuwait in October 2025.
In partnership with main worldwide retail franchise operator Alshaya Group, Primark will enter the UAE market with three shops in Dubai within the first half of the yr.
- The primary retailer is scheduled to open on March 26 at Dubai Mall
- The second might be at Metropolis Centre Mirdif in April
- Adopted by Mall of the Emirates in Might
Primark in Dubai
The retailer can be set to develop into two extra Center East markets by the top of 2026, with shops deliberate in Bahrain at Metropolis Centre Bahrain and in Qatar at Doha Competition Metropolis.
Primark and Alshaya Group stated they may proceed to work collectively on plans for additional regional enlargement within the coming years.
1000’s of consumers attended the opening of Primark’s flagship Kuwait retailer in October 2025, underlining demand for the model’s value-led style proposition.
Customers in Dubai will now entry Primark’s vary of trend-led and on a regular basis merchandise throughout womenswear, menswear, childrenswear, dwelling and wonder classes.
Eoin Tonge, Interim CEO of Primark, stated the response to the retailer’s first Center East retailer highlighted the model’s development potential within the area.
Tonge stated: “It’s been wonderful to see the response to the opening of our very first retailer in Kuwait, which exhibits the potential of our model within the Center East. We are actually delighted to announce the enlargement of our franchise partnership with Alshaya Group with 5 shops attributable to open in 2026 in UAE, Bahrain and Qatar – starting with Dubai Mall in March.
“Immediately is an thrilling second for us and our development ambitions, as we transfer ahead with plans to succeed in 21 international locations.”
John Hadden, CEO of Alshaya Group, stated the UAE launch marks the subsequent stage within the partnership.
“We’re extremely pleased with working with Primark to deliver this most anticipated model to customers throughout the area, and we’re wanting ahead to opening in three international locations with 5 shops this yr.
“That is only the start as we work with Primark to develop the model, after such a unbelievable first opening in Kuwait. Subsequent cease Dubai in March”.
Retail sector enlargement
After greater than 55 years in operation, Primark now runs greater than 475 shops throughout 18 international locations spanning the UK, Europe, the Center East and the US.
The retailer can be making ready to develop additional in its present markets, together with the opening of its first flagship retailer in Manhattan, New York, in Spring this yr, following its 10-year anniversary within the US final yr.
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