- Singapore’s skyline turns into a glowing canvas celebrating each nationwide historical past and model id
- Three world data mark this as one of many boldest projection exhibits ever tried
- UOB’s digital storytelling fuses custom, future, and company legacy by a six-minute visible narrative
A skyscraper in Singapore has develop into the canvas for a record-breaking projection mapping show which spans an astonishing 250 million pixels.
The UOB Plaza 1 constructing, standing 280 meters tall, is internet hosting a collection of intricate projections marking two main milestones: Singapore’s sixtieth yr of independence and the ninetieth anniversary of UOB Financial institution.
The present has set three Guinness World Data: for the most important mild output in a projected picture, the longest non permanent architectural projection, and the very best projection on a constructing.
Greater than only a technical spectacle
At 5.85 million lumens, the sunshine output is phenomenal by any customary, dwarfing even the brightest and greatest enterprise projector available on the market.
Though the sheer scale and brightness are attention-grabbing, the projections additionally goal to inform a narrative.
“The projection showcase is our manner of giving again – providing a record-breaking visible spectacle for the neighborhood, each for many who are primarily based right here and people visiting from abroad, to take pleasure in and to rejoice our shared journey,” stated Janet Younger, UOB’s head of group channels, digitalisation, strategic communications and model.
Among the many projected content material is Majulah Singapura, an paintings by native artist Sam Lo, highlighting the nation’s multicultural roots and collective resilience.
The SG60 brand slowly transforms into the UOB90 brand, reflecting the intersection of nationwide progress and company legacy.
Tailored from profitable entries of the UOB Portray of the Yr competitors, Singapore’s longest-running artwork contest, the projection consists of 30 works grouped into three classes: Timeless, Up to date 1, and Up to date 2.
These rotate throughout the week, with all artworks proven collectively on Friday and Saturday nights.
The reinterpretation of those items into animated visuals on a constructing façade suggests a contemporary various to conventional exhibitions.
It’s, with out query, a technical marvel, but additionally a reminder that large-scale shows stay extremely site-specific.
Their impression is immense but in addition fleeting, tied to infrastructure, planning, and company targets as a lot as creative intent.
The projection runs nightly till August 9, 2025.
By way of Avinteractive
